The goal of this usability testing is to put our prototype to the test. We want to answer our sprint questions and validate or invalidate our assumptions with real users. From this user testing, we will have gathered insights from users and validated our ideas.
Questions
We've got a mix of sprint questions and prototype questions that we need users to answer. They are the following:
Sprint Questions
Can we improve the user experience of the RealRewards app so that it drives engagement?
Can we present information to RealRewards customers so that it is easy to understand and consume?
Can we reduce the time it takes a shopper to checkout, if we make it easier for users to scan vouchers at checkout?
Prototype Questions
Are shoppers able to view their points and their previous shopping statements?
Are shoppers able to scan vouchers at the checkout?
Are shoppers able to distinguish between vouchers and coupons?
Are shoppers able to distinguish if vouchers are valid or not?
Are shoppers able to navigate the app?
Does the app provide a delightful experience for shoppers?
Method
The method for this usability testing is a full day of moderated 1:1 user interviews. We'll be using InVision for the prototype. The team will be observing from a separate room than the interview room, and we'll be recording our findings in this doc.
Participants
All of the participants for this user research were found by placing ads in online forums. Below is a list of the participants.
Goals
Questions
Method
Participants