đź“‹ UX Project: RealRewards App Redesign

​​​đź“‹​ UX Project: RealRewards App Redesign
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​​Status
​​Ready to go ​🚀​ 
​​Description
​​SuperValu is a major supermarket chain with stores right across the island of Ireland. Real Rewards is their loyalty programme that provides exclusive offers and rewards to their customers. Downloaded by over 100k loyal customers, their apps provide a positive user experience. But there’s still a lot of room for improvement.
​​Client
​​SuperValu
​​Team
​​Shane Doyle
​​Deadline
​​14 July 2018

​​Timeline

  • ​​01/07/2018: Project kicked off.
  • ​​01/07/2018: Started collecting user data.
  • ​​02/07/2018: Performed user observation sessions.
  • ​​02/07/2018: Reviewed app store data.
  • ​​03/07/2018: Performed heuristic evaluation.
  • ​​03/07/2018: Created proto-personas.
  • ​​03/07/2018: Created problem statements.
  • ​​04/07/2018: Created ideation prompts.
  • ​​04/07/2018: Performed brainstorming.
  • ​​05/07/2018: Created wireframes and performed user tests.
  • ​​06/07/2018: Created and tested prototype.
  • ​​10/07/2018: Created visuals.
  • ​​13/07/2018: Created specs and mockups.
  • ​​14/07/2018: Project completed.
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​​Action items

  • ​​Kickoff project.
  • ​​Collect user data.
  • ​​Observe users.
  • ​​Review store data.
  • ​​Perform heuristic evaluation.
  • ​​Create proto-personas.
  • ​​Create problem statements.
  • ​​Create ideation prompts.
  • ​​Perform brainstorming.
  • ​​Create wireframes.
  • ​​Perform user tests.
  • ​​Create prototype.
  • ​​Test prototype.
  • ​​Create visuals.
  • ​​Create specs and mockups.
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​​

​​​👩‍🔬​ Understand

​​During this phase, we get a greater understanding of the problem, goals, needs, and requirements.

​​Collect Data

​​
​​What data is available?
​​
​​What data are we looking to collect?
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​​What tools are we using?
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​​UX Research

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​​User Observation
​​I began by observing users interacting with the app at the store checkout — studying the user “in the wild”. Here are the findings:

Created with Dropbox Paper.