​​Public: Marketing Team OKRs Q2
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​​Objectives
​​Key Results
​​Reach a larger audience with our tips for social media
  • ​​Double-down on content flipping by updating the date/content on our top 25 posts by impression
  • ​​Grow average sessions per new post published within 1 month by 30%
  • ​​Measure and grow average comments per post by 100%. 
​​Bring more blog readers to using our products
  • ​​Track and understand the conversion flow for every post and CTA on the social blog 
  • ​​Run 1 experiment a week that aims to convert more people to sign up to Buffer. (e.g.: copy changes, specific landing pages, etc.)
  • ​​Focus on Buffer for Business trials first and foremost with CTAs, establish trial starts baseline and set growth rates
  • ​​Get 550 trial starts from Social blog
​​When people think about companies that are some of the best on Medium, they should name Buffer as the #1 brand that comes to mind
  • ​​Grow our monthly reads by 60% MoM
  • ​​Create a content calendar via Trello of 3 posts published a week with having content scheduled 2 weeks in advance at end of May
  • ​​Run a new experiment on Medium every 2 weeks and track progress in a spreadsheet (e.g. trying to increase recommends, shares, more publications to get into, etc.) 
  • ​​Secure and active domain and make designs and landing page improvements by May 15
​​Turn the Open blog into the #1 publication people go to for advice on company culture, transparency and company building 
  • ​​Figure out team setup by 25th of April
  • ​​Set down a clear editorial calendar of at least 3 posts a week with 2 weeks of posts planned out by end of May
  • ​​Run 1 experiment a week to grow Open blog subscribers to 20,000 and blog sessions to 175,000/month 
​​Experiment with new marketing channels
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  • ​​Attend or make plans to attend 3 marketing conferences with booths/speaking opportunities and track/measure results
  • ​​Publish 6 specific landing pages to help explain Buffer, feature key content
  • ​​Run 1 sprint for a mini-engineering project (e.g. social media image size overview, facebook algorithm timeline; inspiration: Moz) 
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