Dropbox Paper

Public: Marketing Team OKRs Q2

Objectives	Key Results
Reach a larger audience with our tips for social media	Double-down on content flipping by updating the date/content on our top 25 posts by impression Grow average sessions per new post published within 1 month by 30% Run 8 experiments to grow traffic towards the social blog (e.g.: newsletters, guestposts, within buffer.com options, etc. inspiration: Trello has links to blogposts in transactional emails) Measure and grow average comments per post by 100%.
Bring more blog readers to using our products	Track and understand the conversion flow for every post and CTA on the social blog Run 1 experiment a week that aims to convert more people to sign up to Buffer. (e.g.: copy changes, specific landing pages, etc.) Focus on Buffer for Business trials first and foremost with CTAs, establish trial starts baseline and set growth rates Get 550 trial starts from Social blog
When people think about companies that are some of the best on Medium, they should name Buffer as the #1 brand that comes to mind	Grow our monthly reads by 60% MoM Create a content calendar via Trello of 3 posts published a week with having content scheduled 2 weeks in advance at end of May Run a new experiment on Medium every 2 weeks and track progress in a spreadsheet (e.g. trying to increase recommends, shares, more publications to get into, etc.) Secure and active domain and make designs and landing page improvements by May 15
Turn the Open blog into the #1 publication people go to for advice on company culture, transparency and company building	Figure out team setup by 25th of April Set down a clear editorial calendar of at least 3 posts a week with 2 weeks of posts planned out by end of May Run 1 experiment a week to grow Open blog subscribers to 20,000 and blog sessions to 175,000/month
Experiment with new marketing channels	Attend or make plans to attend 3 marketing conferences with booths/speaking opportunities and track/measure results Publish 6 specific landing pages to help explain Buffer, feature key content Run 1 sprint for a mini-engineering project (e.g. social media image size overview, facebook algorithm timeline; inspiration: Moz)