​​Design Brief: Project Name [Template] (Copy)

​
​Current Status

​​
  • ​​Problem defined
  • ​​Job stories and research completed
  • ​​Design exploration completed
  • ​​Solution spec completed
  • ​​Design complete, ready for engineering
​​
​​

​
​What problem are we solving? Why is it important for our customer? 

​​Overall problem we’re addressing and why it’s important that we solve it now
​​
​​
​​
​​
​​
​​
​​
​​

​
​Research Notes

​​Observational research, customer interviews, Looker data, design feedback, etc
​​
​​
​​
​​
​​
​​
​​
​​

​
​Job Stories

​​When [situation], I want to [motivation], so that I can [expected outcome]
​​
  • ​​
​​
​​
​​
​​
​​
​​
​​

​
​Design Exploration

​​Share rough mockups, prototypes, UI explorations
​​
​​
​​
​​
​​
​​
​​
​​

​
​Solution Spec

​​Links to relevant Jira tickets, stories, etc
​​
  • ​​[Jira card title as a link]
​​
​​
​​
​​
​​
​​
​​

​
​How will we measure success? 

​​Quantitative and/or qualitative metrics and data we can observe
​​
​​
​​
​​
​​
​​

​
​

​
​Key decisions

​​Scope changes, key omissions, and other decisions
​​
  • ​​[date] – 
​​
​​
​​
​​
​​
​​

​
​Helpful Checklists

​​
​
​Before design work begins
  • ​​Have we identified the rough overall scope, timeline, and any other constraints?
  • ​​Have we completed some initial research?
​​
​
​During design work
  • ​​Are we sharing rough mockups or prototypes early and often?
  • ​​Have we presented our in-progress work during our weekly Design Chat?
  • ​​Have we spoken with key stakeholders?
  • ​​Product – problem and scope appetite are clear?
  • ​​Engineering – technical risks identified and discussed? 
  • ​​Marketing – positioning and customer messaging clear?
  • ​​Data – necessary tracking events are in place or planned for?
  • ​​Advocacy – support risks identified and discussed?
  • ​​Internal Tools – will this impact admin tools / tools Advocates use to support customers? 
​​
​
​After design work
  • ​​Have we created engineering-ready Jira tickets for key features and functionality? 
  • ​​Does each Jira ticket contain:
  • ​​Acceptance criteria? 
  • ​​Key omissions (items marked for future iterations)?
  • ​​Links to Figma designs, prototypes, or other visual artifacts?
  • ​​Data tracking requirements? 
  • ​​Success metrics? 
  • ​​Have we reviewed Jira tickets with Product and Engineering?  
​​ 
​​