BOOK SUMMARY| Work Rules!, by Laszlo Bock
#HR: Recruitment, Culture, People
Based on WORK Rules!: Insights from Inside Google That will Transform How you live and lead; Laszlo Bock.
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“If you are committed to transforming your team or your organization, hiring better is the single best way to do it.”
“Every single role is important. The different between an average administrative assistant and an exceptional one is profound…”
"Elaine D. Pulakos and Ryan S. O’Leary, “Why Is Performance Management Broken?” Industrial and Organizational Psychology 4, no. 2 (2011): 146–164." from "Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead" by Laszlo Bock
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RULES
- Become a Founder
- Build a culture that makes people act like founders
- The Essence is Freedom
- Culture
- Mission is central
- Develop one that matters
- Avoid “profit, shareholders, etc.”
- Values and assumptions underneath matter the most
- Give people more trust, freedom and authority that you are comfortable with.
- If you are not nervous, you haven’t given them enough
- Network of Culture Club (to help with Distributed workforce)
- Default to OPEN
- Communication
- Hiring - #1 activity in any organization
- Invest in HR in recruiting as a Core competence
- Hire only the best, no exceptions and take your time.
- Top notch person is worth 300x an average person.
- Take your time
- It’s worth it.
- Create a database and track the best
- only 10% of applicants will be top performers
- Hire someone/people better than you in a meaningful way
- Don’t let managers make hiring decisions (cmte system)
- It gives them too much power over their teams
- Don’t hire exclusively for smarts
- Find the best people who will be successful in the context of your organization
- … and make everyone around them successful
- Accomplishments matter more than pedigree (education, grades, etc.)
- Sourcing - How to find Exceptional Candidates
- Get the best referrals by being excruciatingly specific
- Describe to team exactly what you are looking for
- Make recruiting part of everyone’s job
- Measure it
- Pay for it
- Promote based on it
- Ask your best networked people to spend more time sourcing best hires
- People refer for intrinsic reasons
- They love company and want people/friends to be a part of it
- Develop a white-glove service for people referred by employees
- Don’t be afraid to try crazy things to get the attention of best people
- Adverts
- Hiring a whole team and keeping them right where they are based, rather than moving them
- Build a candidate Database (gHire)
- Tracking the best candidates and referrals from team
- Track them on a continuous basis (year after year)
- Keep in touch with them
- Data-Driven 100% Process; Don’t trust your Gut, is usual wrong
- Set Bar High for Quality
- Bar must be defined in an objective fashion
- Create a Scorecard for every role/job
- Never compromise. Ever.
- Only hire people who are better than you.
- Find your own candidates
- Google+
- Alumni Database
- Professional Associations
- Assess Candidates Objectively
- Include subordinates and peers in the interviews
- Make sure interviewers write good notes
- Have an unbiased group of people make the actual hiring decision
- Track the data - periodically compare hire recommendation to hire rate and hire performance
- Weed out the bad interviewers
- Culture is a key attribute, never compromise on it.
- Say no to candidates that won’t fit the cultural mold
- Use/Emphasize the Average Scores
- Research shows that is have
- Give Candidates a reason to join
- Repeatable Hiring Process
- Interview team
- Cross-functional interviewer
- Subordinates
- HR/Recruiters
- Backdoor references
- Develop structured Interview questions
- Search online for sources
- www.va.gov/pbi/questions.asp
- https://www.va.gov/PBI/docs/PBI_Tutorial_1109.ppt
- https://shrm.org/resourcesandtools/tools-and-samples/interview-questions/pages/default.aspx
- Much better predictor of future performance
- goo.gl/UtCBsi
- Avoid the pitfalls of Unconscious Bias
- https://rework.withgoogle.com/guides/unbiasing-raise-awareness/steps/watch-unconscious-bias-at-work/
- https://www.google.com/diversity/at-google.html
- Predictors of Performance
- Work Sample
- General Cognitive Ability
- Capacity to learn and raw intelligence
- Have professionals do the initial (Remote, Video) evaluation/Screen
- Focus on the most important hiring attributes upfront
- for example - problem solving and learning ability
- Weekly meeting on hiring and review
- Hiring Cmte Reviews and determines whether to move forward
- Cmte: Directors, VPs, responsible for various units
- can’t vote on candidate that will be part of own team
- Hiring Review Packet contains (50-60 pages)
- External reference checks
- Interviewer Scores and Feedback
- on each interview question
- Detailed Feedback on each candidate answer based on key (4) hiring attributes
- Detailed candidate background
- Assessment and Interviews
- Equal weighting to entire hiring commttee
- Average assessment scores
- no single assessment by itself is that useful.
- Use/Focus on the Average Rating
- Measure the Process Continuously
- Mass Empowerment/Surveys/Feedback
- Use Data to take Action, 100% of the time.
- Annual or Semi-Annual Surveys
- Have People work as teams on solutions identified
- Eliminate Status Symbols
- Big offices
- Titles
- Most powerful message to send to team
- Use hierarchy in decision making, breaking ties.
- All issues need a decision maker
- Don’t tie survey results on departments to performance ratings/pay decisions
- This allows employees to be scathingly honest and managers to be open to improvement rather then defensive.
- Make decisions based on data, not based on manager’s opinions
- Find ways for people to shape their work and the company
- Expect a lot
- Give people freedom, but expect high quality performance (p. 148 - “Do I need to review this?”)
- Give team opportunity to step-up, give managers more time to deal with real challenges
- Ask the CEO any question at any time.
- Edwin Locke and Gary Latham, 1990 - A Theory of Goal Setting & Task Performance
- Performance Management;
- Promotion Decision should be made Committee
- Peer Feedback is essential to the promotion packet
- Consider allowing engineers and PM to self-nominate for Promotions
- Sales people too, but that could be challenging with wave of nominations
- Use a simple set of Ratings, 5:
- 5:Superb
- 4:Strongly Exceeds Expectations
- 3:Exceeds Expectations
- 2:Consistently Meet Expectations
- 1:Needs Improvement
- Make templates more specific, reduces time.
- Develop training and feedback tools for management and team around performance
- Bonus/Variable based on the Median of all Salaries of all people in that Job
- …Rather than 10%-20% on the base they negotiated, when a base was negotiated (this old works against women)
- Set Goals Correctly
- OKR method with cascading goals
- Everyone can see everyone’s goals
- CEO evaluates company’s performance on OKRs
- Set OKR as ambitious goals - make sure they are very specific
- No one should achieve 100% (sand bagging)
- Performance Review based on:
- OKR
- Peer Review
- Calibration (read)
- Gather Peer Feedback
- Use online tools, survey questions
- Focus on two questions, example
- 1: What is the single thing this person does best?
- 2: What is one thing they can improve to be better and have more impact?
- Google Sheets has a survey tool
- Employees need to list all their projects for the year with a short description:
- Their roles
- Their accomplishment
- Max room for text is 512 characters.
- Use Calibration process to Finalize Ratings
- Managers sit together and review people as a group
- Intel did this very well
- It eliminates biases
- Good for the culture to for people to sit together, reconnect and affirm what company values
- Calibrate Ratings, Roles, Performance measures across company
- Make sure it is evidence-based, not based on recent performance (bias)
- Split Reward conversation from development conversations.
- Traditional performance management systems make a big mistake.
- The combine
- Combining the two kills learning and growth, this is important to A-players. (P. 170; Prasad’s Note)
- This is true at companies of any size
- ie. Annual review in November, Pay discussion 1-month later, Stock discussions six months out.
- Focuses people on Intrinsic (mastery, learning) versus Extrinsic, pay-based.
- Do you best to hire people who have a proven aptitude for learning, and then do everything we can to help them grow as fast as they can.
- People learning is essential for your survival.
- Approach performance like partners at a law firms, partnership
- It’s like making you a permanent part of the family, great care is taking in making long-term commitment to employee
- Evaluating Managers (two Tails (best people, under performing people)
- Key things to do (p.202)
- Care about upgrading your organization, and really take action.
- Gather the data.
- Group managers by performance and find out why there are difference
- Interview the teams
- Survey teams twice a year and see how managers are doing (p.197)
- Use Google Forms
- Have the people who are best at each attribute train everyone else.
- Help those in Need
- Put your best people under a microscope
- study your strongest people and build program to measure and reinforce their best attributes for the entire company, changes the character of your company.
- Use Surveys and checklist to find the truth and nudge people to improve
- Set a personal example by sharing and acting on your own feedback.
- Pay Unfairly (p257)
- Swallow hard and pay unfairly
- Have wide variations in pay that reflect the power law distribution of performance
- Exceptional people are clearly, obviously far better than everyone else
- If you best person is worth ten of the average people, you must pay unfairly.
- Otherwise your just giving them a reason to leave/quit.
- Celebrate accomplishment, not compensation
- Make it easy to spread the love
- Implement Peer Bonuses (Kudos with Dollars) for people going over and above.
- People nominate their peers for a bonus (based on contributions on a team/project)
- Trust that people will do the right thing and not abuse it.
- Reward thoughtful failure (p.253)
- if your goals are ambitious enough, even failure will be a pretty good achievement
- Reward risk taking even in the face of failure, otherwise people simply won’t take risks
- What’s important is the learning and response to failure
- Efficiency/Community/Innovation
- Make life easier for employees
- Food, Laundry, ATM, Bike Repair, Car Wash, Exercise, Haircut bus, Mani/Pedis - all helps improve efficiency
- It’s free - attract vendors community (negotiate) to sell to your employees
- Invite a speaker to speak
- Finds ways to say yes (p.274)
- All programs are about Efficiency, Community, Innovation
- Most are free, modest, or high (but for high efficiency)
- Google speaker series —
- Talks at Google (YouTube, search “Google Talks…”)
- Take your parents / partners to work day
- Culture Clubs
- Women@google
- Black googler network
- Filipino googler
- Social Responsilibity
- Culture
- Employee Resource Groups
- employees help other employees
- Concierge
- TGIF
- Bureaucracy Busters
- alleviate concern about entitlement via upfront expectation setting
- Create a shopping mall and let the employees decide
- The bad stuff in life happens, be there for your people
- Provide 5-months of maternity leave to US employees
- new parents get full salary, bonus and stock vesting
- $500 bonus to help with life - meals, home delivery, etc.
- Upon death (beyond life insurance for surviving spouse)
- Surviving partner receives value of unvested stock
- Pay 50% of salary for next 10 years
- If there were children, family gets $1K each month until they turn nineteen or twenty-three of they were full-time students
- It’s basically free - costs about 1/10 of 1% of payroll
- Nudge, it works - Health, Wealth and Happiness
- Recognize the difference between what is and what ought to be
- Nudge, don’t shove
- Thoughtful nudging
- How to improve onboard and employee ramp-up(p.294)
- Email to Managers and Newbies
- Include data/research
- List/steps of what exactly to do next
- How to approach work, life, health, wealth
- Emails, posts, etc.
- Conduct experiments
- Run lots of small experiments
- Small plates
- Hiding the candy bars in small/opaque containers in lower shelves
- healthy stuff at eye level
- Remind folks of how to save at the right time in their 401K
- Remind folks to be more secure
- For Screwing Up, you’ll make mistakes
- Admit your mistake. Be transparent about it.
- Take counsel from all directions.
- Fix Whatever broke.
- Find the moral in the mistake, and teach it.
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Summary of Work Rules:
- Give your work meaning.
- Trust your people.
- Hire only people who are better than you.
- Don’t confuse development with managing performance.
- Focus on the two tails.
- Be frugal and generous
- Pay Unfairly.
- Nudge.
- Manage he rising expectations.
- Enjoy! And then go back to No. 1 and start again.
Other Resources
- Culture IQ (cultureIQ.com)
- ReWork.withgoogle.com | “...Practices, Research and Ideas from Google and Other Companies to put People first"
- https://www.technicallycompatible.com/ | Screening IT Candidates
- Google Forms (online Surveys using G-Suite)
- Related Books, mentioned in Book:
- High Output Management; Andy Grove
- Thinking Fast and Slow; Daniel Kahneman
- In the Plex: How Google thinks, Works and shapes our lives; Steven Levy
- Nudge: Improving Decisions About Health, Wealth, and Happiness; Richard Thaler
- The Idea Factory: Bell Labs and the Great Ages of American Innovation; Jon Gertner
- HR and Behavioral Interview Sources
- www.va.gov/pbi/questions.asp
- https://www.va.gov/PBI/docs/PBI_Tutorial_1109.ppt
- https://shrm.org/resourcesandtools/tools-and-samples/interview-questions/pages/default.aspx
- Avoid the pitfalls of Unconscious Bias
- https://rework.withgoogle.com/guides/unbiasing-raise-awareness/steps/watch-unconscious-bias-at-work/
- https://www.google.com/diversity/at-google.html
- BOOK SUMMARY| Work Rules!, by Laszlo Bock
- Based on WORK Rules!: Insights from Inside Google That will Transform How you live and lead; Laszlo Bock.
- RULES
- Summary of Work Rules:
- Other Resources