β€‹β€‹β€‹πŸ“£β€‹ Social media plan: Event name
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​Strategy β€‹πŸ—ΊοΈβ€‹ 

  • ​​Goal: What are you trying to get people to do?
  • ​​Tactic: How are you going to make it happen?
  • ​​Audience: Who are you trying to reach?
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​Content β€‹πŸ“β€‹

  • ​​Key message: What’s your main talking point?
  • ​​Target date: When are you planning to post?
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​Approvals β€‹β˜‘οΈβ€‹ 

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​​Approved by
​​Role
​​Date
  • ​​@someone
​​Marketing
​​Type /date​ to add today’s date
  • ​​@someone
​​Comms
​​Type /date​ to add today’s date
  • ​​@someone
​​Legal
​​Type /date​ to add today’s date
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​Live posts β€‹πŸ€©β€‹

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​Results β€‹πŸ“Šβ€‹

​​How did your social posts perform?
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​​Platform 1
​​Platform 2
​​Platform 3
​​Impressions
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​​Clicks
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​​Engagements
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​​Engagement rate
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β€‹β€‹β€‹βš‘β€‹ Insights: Describe any interesting learnings or takeaways. 
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