βββπβ Launch Plan: Product Name
ββ
ββ
ββOverview βπβ
ββWhatβs this launch about?
ββ
ββWhat do you want to accomplish?
ββ
ββHow will you measure success?
ββ
ββStrategy βπΊοΈβ
ββWho are you targeting with this launch?
- ββAdd a link to a market research study
ββ
ββMessaging and positioning
ββ
ββ
ββ
ββLaunch day checklist ββ
β
ββ
ββOverview βπβ
ββDescription
ββGoals
ββSuccess metrics
ββStrategy βπΊοΈβ
ββTarget audience
ββMessaging and positioning
ββChannels
ββBudget βπ°β
ββLaunch day checklist ββ β