β€‹β€‹β€‹πŸš€β€‹ Launch Plan: Product Name
​​
 
​​Launch day
​​Milestone 1 
New item
Feb 11–Feb 23
New item
Feb 24–Mar 2
New item
Mar 3–Mar 16
New item
Feb 14–Feb 27
New item
Feb 28–Mar 9
4M
5T
6W
7T
8F
9S
10S
11M
12T
13W
14T
15F
16S
17S
18M
19T
20W
21T
22F
23S
24S
25M
26T
27W
28T
29F
30S
December 2024
1S
2M
3T
4W
5T
6F
7S
8S
9M
10T
11W
12T
13F
14S
15S
16M
17T
18W
19T
20F
21S
22S
23M
24T
25W
26T
27F
28S
29S
30M
31T
January 2025
1W
2T
3F
4S
5S
6M
7T
8W
9T
10F
11S
12S
13M
14T
15W
16T
17F
18S
19S
20M
21T
22W
23T
24F
25S
26S
27M
28T
29W
30T
31F
February 2025
1S
2S
3M
4T
5W
6T
7F
8S
9S
10M
11T
12W
13T
14F
15S
16S
17M
18T
19W
20T
21F
22S
23S
24M
25T
26W
27T
28F
March 2025
1S
2S
3M
4T
5W
6T
7F
8S
9S
10M
11T
12W
13T
14F
15S
16S
17M
18T
19W
20T
21F
22S
23S
24M
25T
26W
27T
28F
29S
30S
31M
April 2025
1T
2W
3T
4F
5S
6S
7M
8T
9W
10T
11F
12S
13S
14M
15T
16W
17T
18F
19S
20S
21M
22T
23W
24T
25F
26S
27S
28M
29T
30W
May 2025
1T
2F
3S
4S
5M
6T
7W
8T
9F
10S
11S
12M
13T
14W
15T
16F
17S
18S
19M
20T
21W
22T
​​
​​

​
​Overview β€‹πŸ“β€‹

​
​Description

​​What’s this launch about?
​​

​
​Goals

​​What do you want to accomplish?
​​

​
​Success metrics

​​How will you measure success?
​​

​
​Strategy β€‹πŸ—ΊοΈβ€‹

​
​Target audience

​​Who are you targeting with this launch?
  • ​​Add a link to a market research study
​​

​
​Messaging and positioning

​​
​​Product description
​​How will you describe your product?
​​Key message
​​What are the main points you want your target audience to remember?
​​Positioning statement
​​How does your product fill a consumer need in a way that competitors don’t?
​​

​
​Channels

​​
​​Project
​​Owner
​​Status
​​Deadline
​​Related
​​Email
​​@someone
​​In progress β€‹πŸ”¨β€‹
​​July 29, 2019 
​​Type plus (+) to add a Paper doc
​​Social media
​​@someone
​​Complete ​⭐​ 
​​July 29, 2019 
​​Type plus (+) to add a Paper doc
​​
​​
​​
​​
​​
​​

​
​Budget β€‹πŸ’°β€‹

​​
​​Tactic
​​Amount
​​Tactic #1
​​$XXX
​​Tactic #2
​​$XXX
​​
​​
​​

​
​Launch day checklist β€‹βœ…β€‹

  • ​
    Fri, Oct 25, 2019
    ​Flip the switch @someone
  • ​
    Fri, Nov 15, 2019
    ​Pop open the bubbly β€‹πŸΎβ€‹
​​