β€‹β€‹β€‹πŸ–ΌοΈβ€‹ Creative Brief: Project Name

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​Overview β€‹πŸ‘€β€‹ 

​​What’s this project about?
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​Audience β€‹πŸ‘¨β€πŸ‘§β€πŸ‘¦β€‹ 

​​Who are you targeting?
  • ​​Audience size
  • ​​Demographic
  • ​​Primary needs
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​Messaging β€‹πŸ’¬β€‹ 

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​​Key message
​​What should your audience think, feel, and do as a result of your project?
​​Supporting message
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​Budget β€‹πŸ’΅β€‹ 

​​How much money do you have to pursue the initiatives and goals outlined above?
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​Visuals β€‹πŸ–ΌοΈβ€‹ 

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​To discuss

  • ​​Aesthetics
  • ​​Voice and tone
  • ​​Creative and technical requirements
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​Inspiration

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​What we like
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​What we don’t like
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​Deliverables

  • ​​What assets do you need to make?
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