​​​🖼️​ Creative Brief: Project Name

​
​Overview ​👀​ 

​​What’s this project about?
  • ​​Type plus (+) to link a Paper doc
  • ​​Paste a link to add a Dropbox file
​​

​
​Audience ​👨‍👧‍👦​ 

​​Who are you targeting?
  • ​​Audience size
  • ​​Demographic
  • ​​Primary needs
​​

​
​Messaging ​💬​ 

​​
​​Key message
​​What should your audience think, feel, and do as a result of your project?
​​Supporting message
​​
​​

​
​Budget ​💵​ 

​​How much money do you have to pursue the initiatives and goals outlined above?
​​
​​
​​
​​

​
​Visuals ​🖼️​ 

​
​To discuss

  • ​​Aesthetics
  • ​​Voice and tone
  • ​​Creative and technical requirements
​​

​
​Inspiration

  • ​​Add images, videos, music, and more by pasting a link or dragging and dropping 
​​
​
​What we like
​​
​
​What we don’t like
​​

​
​Deliverables

  • ​​What assets do you need to make?
  • ​​
​​
​​
Use this free template with your Dropbox account.