Chris Hayward interview in the Financial Times May 19 2022 about Destination City
Hayward said the programme was part of an increased focus on the City’s changing demographic.“Our working population has changed dramatically over the past 20 years. It’s much younger,[and] younger business people want to work and play in the same place.”
Hayward said he wanted to create a“24/7 city that isn’t just about a business but that’s fun, vibrant and offers a breadth of opportunities and interests,” adding:“Saturdays and Sundays are still very quiet in the Square Mile. I see an opportunity by creating some major events in the City.”
He said the plans were not intended to“take away from the financial and professional services base of the city” but to supplement these core areas.
“It’s to build or diversify the economic base, to bring in a new audience which at the moment comes to London, and thinks of the West End, and thinks of shopping in Knightsbridge. But we want them to think about coming here.”
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