​​Overview - Brad Murphy
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​​Intro
  • ​​Introduce team & role & creds
  • ​​Client’s background
​​Farm Connect
​​Project idea
  • ​​1 sentence
  • ​​Why will users like/love this?
  • ​​Problems/opportunities?
  • ​​Summarise key features
  • ​​Summarise key user stories/needs
​​An app for farmers and contractors to use to get work.
​​Seek for regional.
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​​Why - easier for contractors to get work, farmers to find contractors
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​​Pain points/problems
  • ​​hard to find contractors for farmers
  • ​​hard for contractors to find work (farmers stay with regular, usual gang)
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​​Solutions/features
  • ​​contractors/mechanic to create profiles, bio, official certs, 
  • ​​contractors to search via filters & view jobs
  • ​​farmers to list openings/jobs
  • ​​contractors/mechanics to list profile, availability
  • ​​(optional) buy & sell
​​Target audience/Users
  • ​​early adopters
  • ​​context of usage
  • ​​larger market
​​Farmers
  • ​​unskilled - regional workers, unskilled, labour, farm hand (live stock handlers, machinery operations)
  • ​​skilled - mechanics, welders
​​Contractors
  • ​​cropping, baling, harvesting, wind rowing, 
  • ​​spraying & spreading
​​Branding
  • ​​current digital experiences/digital app influences you like?
  • ​​apps you like?
  • ​​apps you don’t like?
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​​Business
  • ​​Competitors? Differentiation/Positioning? Product category
  • ​​Monetisation - if not now, discuss later?
  • ​​Distribution/growth - if not now, discuss later?
​​The Land - Local newspaper, classified
​​Farm tender - complicated, website
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​​Monetisation - Listing fee
​​Next steps
  • ​​ways of working
  • ​​weekly or fortnightly
  • ​​milestones/deadlines
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