​​ Overview - Rise Digital
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​​Intro
  • ​​Introduce team & role & creds
  • ​​Client’s background
​​HRA
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​​Clubs states, affiliated with HRA (centralised body) (storing, access, reporting), other states have a share in rise
​​Rise - hub of tech of whole industry. partner with them.
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​​harness.org.au (content from hra)
​​Project idea
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​​Why are we building this? Tool or business?
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​​What does success look like for the stakeholders?
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​​‘make people feel smart about what they’re doing (wagering)’
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​​consistent ux, from afl to local bodies
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​​landing page/homebase for ahr (for all users), facilitate waging 
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​​success
  1. ​​ongoing r/ship, similar touch points, weekly comms & iterations
  1. ​​design solution to take to board to be approved 
  1. ​​consistent flow from a to z, to be shown
  1. ​​make money out of website, buy into commercial 
​​Target audience/Users
​​What problem or opportunities are we addressing for users?
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​​Stakeholders
​​What problem or opportunities are we addressing for stakeholders?
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​​What function, features or solutions are we prioritising?
​​Users
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​​internal partners/HRA - state clubs (hra)
  • ​​website is old and static, forgotten
  • ​​ad hoc data needs, stats of interest, to enable partners ‘command their own insights’
  • ​​send users to respective states, relevant information
​​punters
  • ​​already happy
  • ​​help them get more stats, info, to inform decision
  • ​​which wagering provider gives best price
​​business customers - advertisers, content/news creators
  • ​​racing products, horse products
  • ​​auctions online, events
  • ​​partners and friends, e.g. charity
  • ​​want more types of ads: car manufacturer, wagering ads by bookies (compete with TAB
  • ​​want more: content/commercial content, freedom to add interesting content, live data widget (e.g. race info)
  • ​​contextual vibes, options, news
​​users - read news
  • ​​too much text
  • ​​right / enticing content drives behaviour
  • ​​news drives industry
  • ​​themes of news, tags, keywords
  • ​​writers: rise, hra, partners/stakeholders, 229/month (should grow), ideally 500 articles/month (UGC)
​​participants (users blend into participants)
  • ​​similar to punter
  • ​​enthusiast, love the sport/horses, multi-reason
  • ​​race fields, forms, results, news,
  • ​​players (drivers), owners (when is my horse going to race next), breeders (cares about HRA, history of horses, pedigree, stats), trainers
  • ​​everyone gets paid by owners 
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​​segment - key features
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