We helped an LA based startup explore opportunities around the concept of social gifting, or gift-registries for non-traditional occasions, in an attempt to simplify gifting and minimise wastage from unwanted gifts.
We helped the team define and validate the problem they wanted to solve, explore ways an app might offer a strong value proposition, and form a vision for the future of the product. Over the next three months we built and released an their v1.0 app.
Whilo(which we named as a portmanteau of'What I Love') is a social gift-registry for nontraditional occasions, aiming to simplify gifting, incentivise charitable donations, and to minimise wastage from unwanted gifts.
Six months later, we helped them iterate on the original release, refining some aspects of the product, and adding some features that might help them better fit their marketâs needs.
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Unboxing the Problem
Prezme LLC came to us with a specific problem they wanted to solve. They, and all their friends, were sick of being left responsible for purchasing gifts for the friends of their teenage children, with no idea what the kids might want or appreciate. They'd come up with an idea, and commissioned some initial research to validate this as a problem for other parents like them.
They believed if they could solve this, parents could use their app as a way to better get to know their children, to educate them about charity and causes, and hopefully to eliminate the wastefulness of unwanted gifts.
While we trusted their research to validate the problem with a very specific market, we were concerned that market was potentially too specific, and that the concept might benefit from being targeted at a slightly wider market, which we then helped to define.
Through a series of diagnostic and discovery workshops we defined hypothetical user personas and journey maps, and worked to fully understand the vision for the product as held by the founders, before working with them to redefine this.
Unboxing the Problem