Website Copy Worksheet
This worksheet was updated on 2/2021.
Website Content Questionnaire
What is the exact Name, Address & Phone Number for your business? This must be consistent across the internet.
What do you wish people understood about what makes you valuable?
What prompted you to start your business?
If you could describe the best client, what would they look like?
What’s your biggest frustration with your client or customer? What do you wish they knew?
What makes you different from your competitors?
Do you have a nonprofit that you support? If so, who are they and why did you choose them?
What product or service yields the highest gross profit? Why do your customers choose it?
What product or service do you wish people would purchase? What problem does it solve for your customer?
When you’re not working in your business, what are you doing?
Are you part of your local Chamber of Commerce or industry association?
Have you won awards? Please list them here.
What is the best review you’ve received? Why did you like it?
Emotions are important to purchasing products and services. When people see your logo and remember your company, how do you want them to feel?
Is there another business you admire? Why?
What words or phrases do you repeat?
What new products or services are planned for the next 3-6 months?
To be as successful as you desire, what does your business need to look like?
Is there anything else that you wish people knew about you, your team, your industry, or your services / products?
Website Page Layout & Copywriting
Hi! This document contains three steps:
Step 1 is a quick lesson in the structure of a web page.
Step 2 provides an example to follow for writing website copy.
Step 3 is where you write the copy we will use for each page of your website.