Website Copy Worksheet
This worksheet was updated on 4/2020.

Hi!  This document contains three steps:

Step 1 is a quick lesson in the structure of a web page. 
Step 2 provides an example to follow for writing website copy. 
Step 3 is where you write the copy we will use for each page of your website.

Tools to write great website copy


STEP 1: Anatomy Of A Web Page

These are the sections of a web page. Don’t worry about pictures and videos right now, just focus on what text you want on each page. Check out the diagram below. Here’s what you need to focus on for your part of the project:  

  • Header (Title of page)
  • Body Copy
  • Sub-Header (Sub-Title)
  • Additional Body Copy
  • Call-To-Action (why should they contact you right now?)

Here are the questions you should be asking yourself when writing the copy for each page: 

  • What is the goal of this page?
  • Which audience/persona is this page targeting?
  • Which phase of their buying cycle is this page addressing?
  • Based on the topic you’re covering, what are the 3 primary benefits you want to communicate?
  • What keywords and phrases do you want to pop up for on page 1 of Google? 

STEP 2: Helpful Tips When Writing Content For Each Page of Your Website

The following example is a business that has a digital platform for managing personal objectives, family schedules and life milestones.
Inspire and connect
Dear moms and dads: we know parenting isn’t easy.

Cut to the chase
We’re a digital platform for managing personal objectives, family schedules and life milestones.

Who should care
Are you the organizer in your family? We help busy people like you make sense of their busy lives, from soccer schedules to music lessons to date night for just the two of you.

Why
We were drowning in our everyday lives, checking off tasks on a never-ending list. One day we decided to take control and start enjoying our lives as parents. That’s the day we launched our company.

How
We’ve combined a family scheduling tool with, smart time management tips and communication efficiencies and put them into one easy-to-use platform.