Web Page Questionnaire
Let’s write some killa copy. But first… some questions for you to answer…
WITH THIS EXAMPLE
Refer to this as you write your answers.
1) Who’s your ideal customer?
2) What are their hot buttons or primary concerns?
3) What keeps them awake at night, dreading the day ahead?
4) How do you want this person to FEEL after reading this new copy?
5) What do you want this reader to DO after reading this copy?
6) Why will customers say
after buying your service?
7) What happens after someone purchases your product or service, step by step?
8) What are common objections people have for not buying this product or service?
9) Is there a built-in bias in the way these people make decisions?