Copy (Typography)

+NHS LA Design Patterns - (Return to list of patterns)

Copy (Typography)

Overview

Copy consists of the content written on topics within Nightingale. All copy tone should be direct and to the point to create useful & direct information for users.

When to use this pattern

Use this section to:
  • Describe when to use this pattern. 
  • When is it appropriate to use and what need does it help you meet?

When NOT to use this pattern (optional)

Use this section to:
  • If necessary, highlight any exceptions or known scenarios where the pattern does not work. 
  • If you include this section, explain what to use instead (with a relevant link if we’re suggesting an alternative pattern).

How it works

Use this section to:
  • Explain how the pattern works (if the pattern is too complex to have been fully described in the overview please elaborate here).
  • How to implement the pattern.
  • Steps to follow.
  • Long lines reduce legibility, so all lines of text should be no longer than 70 to 80 characters.

You can also include:
  • Snippets of code
  • things to avoid
  • variations of the pattern (for example, department variations)
  • why it works

Research on this pattern

Use this section to:
  • Readable.io is a powerful text scoring tool that scores a piece of text based upon how easy it is to read. 
  • Readability formulas work by counting the variables that have the biggest impact on readers being able to ‘take in’ a bit of writing: sentence length, number of syllables per words, number of passive sentences.
  • They’re assessing the ‘reading age’ someone needs to be to understand your writing clearly on a first reading.

Related patterns

Use this section to:
  • Link up to 3 related patterns maximum.