Visual research is the first task in creating designs or a brand for your organization. Thought Merchants needs to understand what you are looking at, what inspires you, and what you get passionate about.
Your Task
You scour the earth and internet for inspiration. Shapes, logos, photos, interfaces, colors, attractive compositions, you name it. Save pictures, images, gifs into the folder we provide.
Relax and have fun! Plan to spend at least an hour during your hunt. We encourage you to pull from sources you are familiar with first. After you exhaust your convenient sources feel free walk around town and take photos of places and brands you are less familiar with.
During your exploration, Thought Merchants undergoes a similar visual research separate from your findings.
Presenting the Moodboard
Thought Merchants will assemble all of our imagery into a giant digital canvas called a moodboard. This moodboard defines the universe of possible design solutions for your project. The exercise is about understanding the visual space together, finding what designs we like, and practice sharing our language of describing visual elements together.
Outcome
We have a meeting to walk through the moodboard in a collaborative discussion about items we find most appealing and others that are less successful. We leave with a shared understanding of our design direction for the project.
Your Task
Presenting the Moodboard
Outcome