UX framework doc
Use this simple UX framework template to deliver great experience to your customers. Select what is doable and applicable to the product/problem/feature. Simplify.

Overview

First, carefully and strategically pick out what pieces of information are the best starting points for organising your thinking. Ask questions:

  • Why are we doing this?
  • What problem/need/pain does it solve?
  • Is it a vitamin or painkiller?
  • What is the severity of this problem/need/pain?
  • Does it require immediate solution?
  • What is the root cause of this problem/need/pain?
  • Have we done enough research to validate this problem/need/pain?
  • What category does it fall into based on Kano Model: Basic (essential feature), Performance/Satisfier, Excitement/Delighter, Indifferent attributes, Reverse attributes. 
 

1. Empathise

Dive into specifics of a product/problem/feature and its role in people’s lives. Talk to people to understand their experiences, goals, needs, fears and motivations. Cast aside all assumptions about the problem, the consumers, and the world at large.


1.1 Empathy map

Users saying:
Users doing:
Users feeling:
Users thinking: 


1.2 User scenarios 

Who – details of the persona/behavioural archetype
What their goals are.
When they might perform tasks (including obstacles).
Where they might do these tasks (including obstacles).
Why they want to do things, must perform subtasks, etc.


2. Define

Accumulate the information gathered during the Empathise stage. Analyse observations and synthesise them to define the core problems you and your team have identified. 

2.1 Problem statement

Describe the problem you're trying to solve by doing this work.

2.2 Business success criteria

The criteria that must be met in order to consider this feature a success.

2.3 User success criteria

The criteria that must be met in order to consider this experience a success. 


3. Ideate

Look for ways to view the problem and identify innovative solutions to the problem statement you’ve created. 

  • Brainstorm
  • Task analyses
  • Where it fits within the journey map