UI & UX Review for Uppington
Date: 07 Feb 2020

Hello there! 😄 Thank you for letting me review your website! I hope you find it useful.

This is how your website looks from a 1920x1080 screen size browser. 

  1. Your sub-heading has too much text. I would recommend using short and easy to understand messages.
  1. You can start by collecting emails at the GET STARTED NOW FOR FREE section of your website
  1. In order to increase conversions, you can mention key features on why to sign up before the CALL TO ACTION.
For example in my Startup’s landing page, just before the email address input, I have written 2-step sign up, easy ui ux, free plans etc. All this helps to convert. You can use words relevant to your product like no credit card required, free trials, cancel anytime etc.

  1. Please have a GET STARTED call to action in the TOP RIGHT of your header
For example like the typeform website

  1. Your font is not being loaded in your website’s pricing plan section. Please fix this.
Also instead of using the blue arrows, consider using something like this:
You can see the green CHECK MARKS and RECOMMENDED text. You can use something like this.



Your logo has two styles in the same landing page which might be considered as inconsistent. I would recommend using only one style.  I like the blue one. 

  1. Please make all of this in one line.


This is it for now. The overall design looks good. With these adjustments, you could see great improvement.

A little about myself:
I am called Neu and I currently run a startup called Insteps which allows teams to create one to-do list and send copies of original to-do list to several people which the team members will access as if it’s their own personal to-do list. The progress of one person will not affect the another and the admin can track progress. If you have any advice in general or anything you would like to ask, you can send me an email: bvlash@gmail.com 

Let me know if you found this helpful. 😄Â