The Ultimate Guide to Statistics of Projects at Product Hunt
Recently, our project ended up at the It’s hard to say it was a mega successful launch but it undoubtedly gave us a lot of useful feedback, ideas and traffic.
After some time from the publication, this idea came up – why wouldn’t we conduct a research on the projects represented at the platform, similar to those our tool’s users conduct on social media pages.
In this paper, we present our research on activities at Product Hunt: engagement statistics data versus various parameters – publication time, subject, specific content and other product features. As a bonus, in the end we show statistics on which products are still ongoing/supported and which are not.
The activity data for various products were gathered via Product Hunt’s API as of August 8, 2017. The product operability data were updated on October 15.
The total of 32,657 projects have been analyzed, which appeared in the PH Home feed from the launch time (November 24, 2013).
The factors we took into account are: date and time of publication, product card images count, video availability, tags and their count, hunter, upvotes count, relative activity for products (their position in the Top).
The research did not reveal any clear correlation between the product’s comments count and its position in the Top, therefore this factor was not taken into account.
Since different dates always saw different numbers of projects published, it appeared impossible to compare them by position in the Top. To evaluate the project’s proximity to Top 1, we calculated the relative % of the gained engagement in relation to the day’s leader from the equation:
Project N’s relative percentage for the day = (Project N’s upvotes count) / (Top 1 Project’s
upvotes count for the day) * 100 %
This value basically tells us how close each project was to Top 1.
To evaluate the project’s viability status, we parsed the websites of all the published products
(mobile apps and other products published on third-party platforms were not taken into account) and filtered out those with errors in the site’s response (500, 404, etc.), outdated SSL, redirection to hosting or parking services, “project closed” messages, and also outdated footer (2014 or 2015 as the earliest qualifying date). Those remained were additionally filtered based on the traffic data from SimilarWeb: we screened out the projects which had the supposed visits count below 5000.
All the calculation were done for Pacific Standard Time.
Activity vs. Time of Publication
Average upvotes count vs. time of publication
Average relative activity (%) vs. time of publication, %
Summarized upvotes by hour
Summarized relative activity by hour, %
Summarized upvotes and relative % by day
that Tuesday is the best day to publish, Sunday turned out to be the day, between about midnight and 1 a.m., by both the chances to get higher in the Top and the upvotes count. For the same time on Monday and Tuesday, the average engagement was found to be a bit higher, however the chances to hit the Top are way lower.
The worst time to be at the Top is Wednesday and Thursday. For any day, the activity for
products published during the hours after 12:00 decreases significantly.
Activity as a Function of Content
Average upvotes count vs. tags count
Average relative activity vs. tags count, %
Average upvotes count vs. images count
Average relative activity vs. images count, %
Activity vs. video availability