🔎 Ryan was looking for a new way to monetize his game
andhow to increase customer lifetime value(CLTV) for his iOS game called Blackbox. He knew that he needs to rely on multiple monetization strategies in order to make money.
🚫 But he had a problem!
As a game developer, he didn't want to have a paid game. In-app purchase(IAP) as an alternative are great but you cannot just rely on one monetization strategy. And he knew that mobile video ads seriously degrade the gaming experience.
Ryan wished there was a better way…
A better way to enhance the experience of all players(especially the high achievers - the loyal whale players) and also increase his customer lifetime value(CLTV).
Ryan McLeod about challenges on monetizing mobile video games.
🧞♂️ Until one day his friend recommended a reward engine that"does all the job for you. You just need to collect the check."
Ⓜ Meet Monetizr
Monetizr is a game reward engine that enhances the experience of players by rewarding them for time and skill with real-life physical rewards - like t-shirts, decals, hats, 3d figurines and more.
Game swag can be unlocked and purchased right within the game itself, as a result increasing LTV and enabling whale players to brag about the game and their achievements in the real world.
Monetizr enhanced the experience of players by rewarding them with real-life physical rewards like game related stealth t-shirts and high-quality decals that could be unlocked and purchased right within the game.
Quick game demo. Can you can feel the super high-touch and blue ribbon execution?
Personal notification saying that the player is one of the top players
Seamless integration within game’s menu right next to best selling items
Beautiful product packaging and storytelling boosting purchase conversion rate up to 10.6%
In-game message from Ryan about Black Friday deal
Fully native experience and purchase without leaving the game.
One touch purchase with TouchID or FaceID supported by Apple Pay
🚀 As a result…
Ryan increased LTV by 25% and made his player experience even more special, enabling them to brag about their achievements in the real-world.