🦄 The Journey of a Game Developer who increased his CLTV by 25%
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👋 Meet Ryan…

Ryan is an Apple design award winning game developer from San Luis Obispo, CA. 

🔎 Ryan was looking for a new way to monetize his game

and wanted to increase customer lifetime value (CLTV) for his iOS game called Blackbox. He knew that he needed to rely on multiple monetization strategies in order to make money.

🚫 But he had a problem!

As a game developer, he didn't want to have a paid game. In-app purchases (IAP) as an alternative are great, but you cant just rely on one monetization strategy. And he knew that mobile video ads seriously degrade the gaming experience.

Ryan wished there was a better way…

A better way to enhance the experience of all players (especially the high achievers the loyal whale players) and also increase his customer lifetime value (CLTV).

🧞‍♂️ Until one day his friend recommended a reward engine that "does all the work for you. You just need to collect the check."

Meet Monetizr

Monetizr is a game reward engine that enhances the experiences of players by rewarding them for playing the game and accomplishing game challenges with real-life physical rewards, like T-shirts, decals, hats, 3D figurines, and more. 

Game collectibles can be unlocked and purchased right within the game itself, as a result increasing the LTV and enabling whale players to brag about the game and their achievements in the real world.

👉 Unlike others

Monetizr enhanced the experience of players by rewarding them with real-life physical rewards like game related stealth T-shirts and high-quality decals that can be unlocked and purchased right inside the game. 

🤫 Monetizr allows you to hide clues all around the game collectibles and the packages they arrive in create an immersive game experience in both the digital and physical worlds

🚀 As a result…
Ryan increased his LTV by 25% and made his player experience even more special, enabling them to brag about their achievements in the real world.

🤩 And players were super happy! 

  • Thousands of player tweets and user photos, and even unboxing videos on YouTube.

Blackbox succeeded because:

Monetizr used its patent-pending technology to reward gamers natively through the gamer's journey. 

  1. Emotional triggers: Monetizr identified the emotional triggers by using the Octalysis framework throughout the narrative and the gamer's journey.