Images with a recognizable face require a model release.
Recognizable buildings, interiors, original art, and tattoos are examples of the types of property that require a property release. It is the photographer’s responsibility to research and provide the types of releases are required.
If an image will be licensed as Editorial Use Only, releases are not required. Editorial Use only images can only be used to illustrate cultural or newsworthy events.
Titling:
Think like a user—how can you help them find the photo through effective titling and tagging
Keep it simple
Describe what is happening in the photo with succinct words in both the title and description
TITLE OF PHOTO character count: up to 145
One sentence
No periods at end of sentence on titles or descriptions
Use the Sentence title structure:
Use upper case for the first word in the title and in the description
Use upper case if a word is a proper noun
EDITORIAL TITLE FORMAT:
CITY, STATE, COUNTRY – DATE: Factual description of the scene
Example for title: London, England, United Kingdom - September 15th, 2019: Woman posing outside at LDN Fashion week
(optional) DESCRIPTION character count: up to 145
One sentence
No periods at end of sentence on titles or descriptions
Use the Sentence title structure:
Use upper case for the first word in the title and in the description
Use upper case if a word is a proper noun
TAGGING
Add tags in the metadata of files
Ensure that only relevant tags are used
Please follow our tagging guide and Concept Terms List for tag guidance and up to date Diversity, Equity and Inclusion(DEI) language standards
Please include your subjects’ preferred racial and gender identities as well as age range in your tags. Please include relevant tags if your subject has a disability, uses a mobility device, or other accessibility aids.
Adding tags and description to the metadata of the files can be done on Lightroom, Photoshop and other photo software programs.
RESOLUTION AND FORMAT
Send files as JPEGS in highest resolution available(minimum 11mp)
RELEASES
Include any necessary associated model and property releases as PDFs within each shoot’s folder
PHOTOSHOOTS
Organize images so that each shoot is in its own folder
File Preparation