Snapchat has the sixth highest concentration of millennial users on mobile apps at 76%
Millennials make up almost ¼ of the U.S. population. That’s 80 million Americans spending $200 billion each year.
A load of influencers making an impact in food, fashion, music, culture, and tech.
Snapchatters have the attention of millennials. And so should you.
An audience that engages
On average, 25% of people open newsletters in their email inbox. But with Snapchat, for every 1,000 of your followers, 900 will watch your story. Just ask Gary Vaynerchuk.
Same for Taco Bell, which has over 200,000 Snapchat friends. Over 80 percent of their friends open their snaps.
For a captive audience, Snapchat is the place to be.
So nice to have friends that pay attention to you, right?
They’ll watch, and listen, too
Got ads with a great audio track? Excellent.
Over 60 percent of video ads on Snapchat are watched with the sound on. Quite impressive when you consider 85 percent of videos on Facebook are watched on mute.
The more senses people use, the better they will relate to what you show and say.
The more they relate, the more you can sell.
Let your hair down
Snapchat is a great place to relate to your audience by being silly, funny, or casual. Have real conversations by talking with, not to your audience. Snapchat fosters endearing behavior with potential customers. It’s your chance to break out and stop sounding like a marketer. Be real.
Don’t get lost
Your content that is. Rather than pushing out content to a feed, send a snap. It’s like sending and email to an inbox. But, like mentioned above, people open them. Less noise than a feed, less chance for your message to go off the e-ledge.
Snapchat has nearly 200 million daily users, watching 10 billion videos per day.
Why advertise on Snapchat?
To reach them young ‘uns
A load of influencers making an impact in food, fashion, music, culture, and tech.
An audience that engages
For a captive audience, Snapchat is the place to be.
They’ll watch, and listen, too
The more senses people use, the better they will relate to what you show and say.
Let your hair down
Don’t get lost