🌊 Sigma Eta Pi: Director of Marketing

The Goal 🏔:

Increase exposure of Sigma Eta Pi through organic, media, and collaborative channels. Collaborate with Director of Media and Director of Marketing to produce content.

Collaborate with Rush Chairs for Rush Event

Collaborate with VPPA for various professional events

(i.e. Fireside Chats, BruinTank, Startup Fair).

Engage with general campus to promote Sigma Eta Pi

Intro 👋

Marketing builds the foundation of who we are and what we represent. Sigma Eta Pi is a fraternity of actives; Who choses to join us plays a crucial role in shaping the composition of our organization, which in turn represents what we value and our identity.

That being said, I believe during Fall Rush 2021 I spent too much time worrying about the raw quantity of rushees. I realized later on that Marketing isn’t about how many rushees we attract, but rather how many rushees are aligned with our values and goals.

I think this role is honestly quite difficult for a variety of reasons. Most of what Marketing does, especially since we split Design & Media, is coordinating between various stakeholders to ensure deliverables. It will get stressful trying to push deliverables and recruit active engagement, but it’s really important to remember that all of us are volunteers. In order to a good job, you should also not be afraid to expand the scope of this position: We have to build an organization that we can represent in Marketing.

Overall Tips & Thoughts for Marketing 💡

Start early, but not in the way that you imagine. In my experience, it was really important to build momentum and start a foundation, but all of the actual actions were all backloaded. People really don’t engage much until like 1-2 weeks before rush itself, that’s when you should capitalize and post stuff / really start grinding. You can kinda think of anytime that isn’t rush as your “off-season” to build up connections, host exposure events, & try to seed interest.

Handoff Steps

Facebook Login/Admin Rights

Figma / Figma Workspace

Brand Assets

Instagram Login

Growth 📈

Organic Growth

Organic is key. The best way to grow and gain exposure is through word of mouth. You can do this in a variety of ways and encourage organic growth by asking actives to promote SEP within their clubs they are involved in (i.e. ask jessi to promote in CYC, ask ringy to promote in DevX, etc.). This is better than just randomly pitching to a club because it comes from a active member & they can post in slack.

Focus on underclassman. We want a rush class of Freshman / Sophomores ideally, and it really helps to have actives that are sophomores or freshman to promote within their year (like, ask Neal to tell all his buddies—create ambassadors gc). From Fall rush, we can see that majority of the people who filled out the interest form learnt of it through Word of Mouth.

Social Media Growth

For platform growth, I definitely wish I used TikTok more. TikTok is pretty much the only true organic growth platform since IG needs to have +1’s, and no one uses FB anymore apparently. I would put bare minimum into FB (cover photo, event, and share video).

Instagram is really good only when actives actively share and repost your content. Your followers are really not just SEP’s IG, but rather the sum of all actives that are willing to engage with SEP and help repost. It’ll be really hard to motivate actives, but it will be easier for key posts like rush calendar and video. Actively ask members to share. Another huge thing is to ask organizations like DevX, Nova, Anderson, etc. to share on their stories. This is why you want to actively build connections with them. This is a really, really good way to reach thousands of people per account we reach out.

Typical Instagram workflow is reaching out and following (don’t be shy to follow random ass people). I would then (with austin / rush chair’s help) message them a month/weeks before rush to try to get engagement from them. I think this helped a lot in terms of retaining followers → rushee.

To find eligible candidates for reaching out, I also coded a instagram bot to find followers of all actives to get all instagram accounts that follow all users. Then you can do a union with Class of 202X to find all freshman and sophomore that actually attend UCLA. Be careful not to get banned haha.

This was complicated; I would just find all the followers of all the sophomores, freshman in SEP, then cross reference with Class of 202X’s and follow them. Also cross-reference big clubs and specific majors (like desma, nova, acm, etc) with Class of 202X to get more people to follow. DM for github link if u wanna try this out!

IMG_0391

Example of instaBot

For promotion, I would reccomend saving most of it for the last 2 weeks of our campaign, since user interest will peak around then. From last rush, we had like 50~ fill outs 1 month out, and during the last few days, we had 50 per day. Don’t tell Cindy and Hari, but we actually can finesee $500 of advertisement spend on instagram through our 2 facebook friendos, Jill & Krystal. This is more than enough to reach 1,000s of people. Honestly I would put a majority if it to our video as well.

Discord/Slacks is also a good way to reach students. Post on club websites and ask clubs if they can promote during meetings as well.

​​The Goal ​🏔​:

​​Intro ​👋​

​​Overall Tips & Thoughts for Marketing ​💡​

​​Handoff Steps

​​Growth ​📈​

​​Organic Growth

​​Social Media Growth