Session script (working ideas)
Try running a demo session + Q&A on Tuesday 12 December (and record).


A. Intro (boilerplate, 2 minutes)

B. Warmup, Background, and Personal Context (5 minutes)

  1. We’re here to talk about your website experience but it’d be great to learn a little bit about you before we start.
  1. Where do you live? 
  1. What types of things do you enjoy doing outside work? 
  1. How comfortable are you with technology?
  1. What are some of the apps and websites you use the most?
  1. When you need to learn new things, how do you go about it?
[Listen for background, interests, hints of technology savviness, etc]

C.  Professional Context: Goals and ‘A Day in the Life’  (10 minutes)

  1. Let’s talk about your work.
  1. What do you do?
  1. How long have you been doing it? What did you do before? 
  1. Is this your only job or source of income? If no, what else do you do?
  1. Tell me about the future.
  1. What are your goals for the future?
  1. What does success look like for you?
  1. What are some risks you worry about? What could get in the way of that dream?
  1. I’d love to hear more about a day in your life.
  1. Walk us through a typical day for you, from when you get up until bedtime. 
  1. If that’s an average day, what is a busy day or “fire drill” day like? 
  1. Is there any seasonal component to your work? How does it change things?
  1. How many hours do you tend to work in a given week? What’s your schedule like generally?
  1. How satisfied are you with the amount of time you find yourself working? 

[Listen for pain points, workflow, common tasks, personal needs vs. business needs]
[Probe for how they manage and define risk]
[Riff on unmet needs and opportunities]

D. Website experience (this section will differ depending on user) (15 minutes)

People without a website

  1. Tell me about why you need a website.
  1. Have you tried making a website before? What tools have you used?
  1. If you were to make a new website right now, what would be the first thing you’d do?
  1. What’s the most important goal a website should accomplish?
  1. What device do you use to create or update your website?
  1. When you think about building a website, how do you feel?
  1. Do you have a clear idea of what you want a website to look like?

People with a website

  1. Let’s talk about your site and how it is managed currently.
  1. What’s the URL of your website? 
  1. How long has it been in existence?
  1. How did your current website come together?