User experience and interface designer with 5+ years of experience, working with startups and clients to create user-centered mobile and web applications. My role is to uncover user needs and problems, then design solutions that are useful, usable, and delightful to use.
Spent 4 years as co-founder of asknative, which allowed me to work as a product designer, shaping the mobile and web experience. While working with several clients to design solutions for their businesses that matches their users needs.
My process involves user & competitor research, information architecture, interaction design, wireframes and mockups, prototypes, and monitoring & testing.
July 2018 – Current | Berlin
February 2017 – June 2018 | Berlin
Building personas, customer journey maps, user stories and flows, tracking plans for analytics, and design systems for our web app platform.
Building quick prototypes for internal review with peers from Development, Sales, Customer Support and Success.
Preparing, performing, and reviewing remote usability tests in a 2 week sprint.
Collaborating with Product owners and Tech leads for creating stories for development with UX plans, to make sure that all the design details are well defined and clear.
Formalizing the design process within to be taken into consideration during product development cycle from product initial review to final delivery to enterprise.
EVELO Electric Bicycles, Somuchmore GmbH
December 2015 – May 2016(5 months) | NY – Berlin
Designing and building lead-generation pages, with continues A/B testing and optimization.
Creating the site map, user stories and flows, wireframes, and visual design for a web app.
Creating user stories & flows, and building prototypes for a mobile application.
Product Designer & Web Developer
January 2012 – December 2015(4 years) | Cairo, Egypt
Joined asknative as a cofounder. Working in an Agile environment, I was heavily involved in product development cycle, collaborating with others to take ideas from paper to production.
I was responsible for user research, information architecture, wireframes, interaction design, mockups, style guidelines, branding, prototyping, web development, testing, and print design.
Designing the iOS and Android apps, and working with developers during implementation.
Designing and developing the the web application, iOS application landing page, and email notifications and newsletters.
Improving the branding through logo, colors, and typography.
Designing an iOS app for“Trans2Bid.” Car ordering service similar to Uber.
Designing and developing the web admin dashboard for“StreamCity.” Radio streaming platform, that allows users to upload, manage, and stream songs.
Designing the iOS app for“4 Lost and Found.” Platform for reporting lost and found items.