This is where we start segmenting and putting into buckets.
We are going to use the data we’ve gathered from deep dive survey and other marketing research to come up with questions to ask users.
The questions in this survey should mimic the questions you’d ask them if you were face to face trying to diagnose their career issues.
If someone raised their hand in person to get your advice on their career, you would need to ask them details to give them a good answer.
That’s the goal.
At the end of this survey, the visitor will be presented with an offer to
creating questions
Grease the wheels
Personalization
Segmentation
This series can be dynamic progression and should use what we know already.
“What we know” is based on the context of the survey. We know where they landed from. We know what they’ve watched. We need to combine this information efficiently to determine what we ask them to segment them for an immediate offer to buy something valuable at the end of the survey sequence.
note: each question can contain multiple variants/themes for discussion and should also consider previous responses as applicable. All choices will be randomized at time of presentation.
We did a card sort exercise with one user(me) and came up with 4 buckets.
solid foundation - this is folks that are working on the basics to build a solid career foundation.
going deep - this is for folks that want a deeper level understanding of the tools they use. Algorithms, data structures, computer science topics...
stay current - this is for folks that are trying to keep their thumb on the pulse. What's new, what's changed, what are they missing...
shine at work - this is for folks that have real problems to solve and want to look smart and stay relevant on the job
All of the buckets are related, but give different angles for the pitch. Inside of each we categorized tags from their freeform responses(I did like 180 of the top"hyper-responsive" survey results).
The next step is to craft a sequence of questions and answers that will funnel peeps into the individual buckets so we can pitch a reasonable prescriptive solutions.
Question 1: Ice Breaker
This question is an ice breaker. It is a simple yes/no or a/b question that they can answer to“grease the wheels” for the survey process.
Have you ever been paid to write software professionally?
creating questions
Results from our Deep Dive Survey
Question 1: Ice Breaker
Question 2,3,4: Personalization