​​30x500 Process
​​ 
  1. ​​Select audience - you are a member
  1. ​​Do Safari 
  1. ​​Set up a Safari file to organize your notes 
  1. ​​Select watering hole 
  1. ​​Forums - Quora, Reddit, FD
  1. ​​Mailing List 
  1. ​​Review Sites - Amazon
  1. ​​Blogs - comment threads
  1. ​​Content Trends - Buzzsumo, Socialcrawlytics, Open Site Explorer
  1. ​​Extract & organize keywords & themes
  1. ​​Search and Gather Threads 
  1. ​​Search keywords & themes
  1. ​​Stack tabs high
  1. ​​Seek activity: volume, repetition, participants
  1. ​​Discard dead ends
  1. ​​Painstorm individual threads & search for Safari Gold 
  1. ​​Review Painstorming video
  1. ​​Pains 
  1. ​​Specific questions
  1. ​​Explicit Emotions (tools: emotion wheel  ​+pain list​) 
  1. ​​Fear - anxiety, doubt, loneliness, risk, avoidance, stress
  1. ​​Anger - annoyance, frustration, restlessness
  1. ​​Guilt - denial, self-negation, humiliation, shame
  1. ​​Hidden/Implicit - deeper pains not expressed in questions
  1. ​​Why is this happening? 
  1. ​​Why are people saying/doing this?
  1. ​​What isn't happening that should happen? 
  1. ​​What does this pattern indicate?
  1. ​​Beliefs (self-imposed constraints, worldviews)
  1. ​​Missing
  1. ​​Praise - the opposite of pain leads to pain
  1. ​​Look for
  1. ​​Degree/numbers
  1. ​​Workarounds
  1. ​​Repetition
  1. ​​Worldviews - opinions/beliefs stated as facts
  1. ​​Jargon
  1. ​​Recommendations (potential ebombs)
  1. ​​Fixes
  1. ​​Shares
  1. ​​FAQ answers
  1. ​​Products purchased 
  1. ​​Summarize
  1. ​​Themes
  1. ​​Surface, explicit, crispy pains
  1. ​​Deeper, core pains
  1. ​​Evaluate
  1. ​​Which ones were most severe?