SEO Writing - How To Write A Website Content That Drives Traffic To Your Weebly Site

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Category: Weebly Tutorials

Website content writing is the most important and initial matter that you should work on while building a website. In this article, we will guide you step by step on how to write website content that is not only good to read but drives organic traffics for your website. You could use this SEO Content Writing guide to write content or create a website content strategy for your Weebly website or a website on another platform like Wix, WordPress, or Squarespace. Here is the list of what this article covers.

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Website Content Definition

According to Wikipedia, web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations.

In short, website content is everything you see or hear on the front end of a website. But within this article, when we mention website content, it would be about the website content writing or website copywriting. Because with most websites, it is the most common and considerable matter - the text content.

website content

Why Website Content is Important

Web content is the key indicator behind every website’s traffics. Thus creating engaging website copywriting with a clear website structure for easy navigation is essential for a successful website. Web owners also need to optimize the website content to be friendly with search engines (SEO). Nevertheless, the two tasks belong to the one seamless job if you dig in a bit further.

Wondering which website builder is suitable for you?

Read this article to see why should you build a website with Weebly, or not.

How To Write a Website Content (h2)

Step 01 - Define the Purpose of Your Website (h3)

It sounds obvious, but it needs to be clear from the beginning. Ask yourself what would you like the Weebly website to do for you? Would you like to showcase your portfolio or share your life experience? Do you want it to sell your products or services? Which kind of products or services will you offer on your website?

Step 02 - Audience Research

After determining the purpose of your website, you will have an idea about who is your website audience. Your audience will most likely be the one who is interested in your products, services, or the information that you plan to share on your website. Your task here is to define their gender, location, languages, and keywords that they use to search for your products, services, or related matters. Try to speak with some idea audience face to face. To learn about their behaviors when searching solutions for similar products, services, or the related matters that you may offer.

Step 03 - Competitors Research

You will need to search (on Google) for the websites that also offer similar products, services, or information that you want to offer online. Dig in their website structure (site map), web content to see how many pages, blogs, and information they offer their online reader.

Step 04 - Keywords Research (h3)

Keywords research is firstly to find out what keywords that you should include in your website copywriting. And secondly, to put the keywords in a well structured.

After having a clear picture of your products/services, audience and competitors, you will be able to figure out a list of keywords for your website. There are two tasks that you would need to do with keywords research as follow.

​​TOC

​​Website Content Definition

​​Why Website Content is Important

​​How To Write a Website Content (h2)

​​Step 01 - Define the Purpose of Your Website (h3)

​​Step 02 - Audience Research

​​Step 03 - Competitors Research

​​Step 04 - Keywords Research (h3)

TOC