Build Tool Test Script

First Impressions

  • Have you ever used a build tool on a car website?
  • What is going through your mind as you look at this?
  • What is this for?
  • What can you do here?
  • If no — how about another website
  • How does this compare to other build tools you’ve seen
  • What can you do here?
  • What is this for?
  • Do you have any questions right now?
  • Why would someone use this?
  • How do you think this is going to help you?
  • What is the first thing you would do?


  • If you wanted to begin your build, what would you do?
  • What would you expect to happen?
  • What parts of this were the most/least important for you?
  • Was there anything surprising or unexpected?
  • Is there anything that was particularly difficult/easy about the process
  • On a scale of 1–5, how intuitive/useful was this?


  • What might keep people from using this?
  • Was there anything missing from the process or was everything there that you expected
  • Does this feel like it was designed for you?
  • Is anything missing?
  • What adjectives would you use to describe this?
  • On a scale of 1–5, how likely or unlikely would you be to recommend this to a friend?
  • Since this isn’t finished, what would you like to see in the final version?