Reify Brand Foundation Proposal

Deliverables


  • Logo / wordmark / combination mark.
  • Social symbol (for Twitter, Instagram, etc).
  • Brand colors: primary, secondary, tertiary.
  • Brand typography selection.
  • Style guide on how to use the mark, type, and colors together.
  • General feeling of confidence going into the world at large with a dope brand. 

Timeline


The foundation (what we are doing) for scalable brands take 4-6 weeks from kickoff to delivery.

  • Week 1 - Kick off + exploration
  • Week 2 + 3 - Design iterations.
  • Week 4 - Polish.

Jan 9, Monday
Kick off - 2hr

Jan 13, Friday
Walkthrough and conversation about our moodboards - 1hr

Jan 19, Thursday
Present rough drafts, position different directions and narratives - 1hr

Feb 2, Thursday
Present several refined designs. - 1.5hr

Feb 15, Wednesday
Delivery of all final brand assets. - 1hr

Price


  • $14,000 - What I want to charge to toil away for weeks on your brand.

  • $5,000 - What you probably want to pay.

  • $7,920 - Appropriate scoping & pricing. 

  • 10% - People I like discount.

  • $7,200 - Your price.


Notes


  • You are probably going to get business card designs, a splash page, random other things as part of this engagement. I need to create other assets during this process to help tell the brand story.