Regional Connector Promotional Toolkit

Visible to everyone at LA Metro

What is this?

Help Metro promote the completion of the Regional Connector Transit Project. Use the toolkit of assets below to help us promote the completion of the Regional Connect Transit Project and the grand opening of three new stations in DTLA on June 16, 2023.

Important Links

Landing page: metro.net/moreDTLA

Project Page: metro.net/regionalconnector

The Source: opening announcement post

Regional Connector Animated Videos

Metro Art: Regional Connector Art Program

Copy:

Short	Medium	Long
Make the connection.	Make the connection.	Make the connection.
Metro Rail is growing! On June 16, 2023, we’re opening three new stations in DTLA, with more direct rides. Ride Metro bus, rail and Metro Bikes for free during opening weekend. Learn more at metro.net/moreDTLA.	Metro Rail is growing! On June 16, 2023, we’re opening three new stations in Downtown LA, with direct access to more destinations for work or play than ever before. And more transfer-free rides between Azusa and Long Beach, and East LA and Santa Monica — connecting our riders to the places they want to be. Ride Metro bus, rail and Metro Bikes for free during opening weekend. Learn more at metro.net/moreDTLA.	On June 16, 2023, Metro will celebrate the completion of the Regional Connector Transit Project, opening of three new rail stations in downtown LA. Riding Metro across LA County will be easier, as passengers will be able to travel between Azusa and Long Beach, and between East LA and Santa Monica, without transferring lines. The project combines the A, E and L Lines into two rail lines — the new A and E Lines — and will improve connections, bringing together the new A and E Lines with the B and D Lines at the 7th St/Metro Center Station. Ride Metro bus, rail and Metro Bikes for free during opening weekend. Learn more at metro.net/moreDTLA.

Photography

Little Tokyo/Arts District Station (Coming soon)

Historic Broadway Station (Coming soon)

Grand Av Arts/Bunker Hill Station (Coming soon)

Regional Connector Trains (A + E)

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https://www.dropbox.com/s/p4cpabwb4z5x0fw/Light%20Rail%20Train%201.jpg?raw=1

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https://www.dropbox.com/s/490kidl4knwn54k/Light%20Rail%20Train%202.jpg?raw=1

Regional Connector Maps

JPGs/PNGs:

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https://www.dropbox.com/s/1x6utvl01dadd6y/23-2608_map_GM_RC-Highlt_Ltr_Mar23_final.jpg?raw=1

Service Changes Map

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https://www.dropbox.com/s/y1rwmq1wjcdi01f/23-2549_map_RegCon_Project_update_jk_f2.jpg?raw=1

Project Map

PDFs:

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Service Changes Map

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Project Map

Social Posts

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1080x1080 (IG)

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1080x1920 (IG Reel)

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1200x628 (FB/TW)

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1080x1080 (IG)

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1080x1920 (IG Reel)

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https://www.dropbox.com/s/jq5gv4jcierth86/23-2785_RC_date_1200x628.jpg?raw=1

1200x628 (FB/TW)

Website Banner Ads

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https://www.dropbox.com/s/ypd79qs0lxm3tvw/23-2885_RC_Pre-Opening_Programmatic_Ads_jp_23-2814_RC_Safety-ENG-300x600.jpg?raw=1

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https://www.dropbox.com/s/radzuac06t2dlge/23-2885_RC_Pre-Opening_Programmatic_Ads_jp_23-2814_RC_Safety-ENG-300x250.jpg?raw=1

> Link to metro.net/moreDTLA

Newsletter/Eblast graphics

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https://www.dropbox.com/s/ooeycumcye6hj3d/23-2785_RC_Opening_eblast_650x200_2.jpg?raw=1

Newsletter/Eblast copy:

Metro rail is growing!

Metro is opening three shiny new stations in downtown LA on June 16^th, with direct access to more destinations for work or play than ever before. And more direct rides between Azusa and Long Beach, and East LA and Santa Monica — connecting our riders to the places they want to be. Ride Metro bus, rail and Metro Bikes for free during opening weekend. Learn more at metro.net/moreDTLA.