Typography is making language visible which is the collision of meaning(content) and image(form). Approaching typography systematically is essential for designers. This allows for a common visual language to speak in a variety of media and formats. You will design a series of print artifacts for the 2019 Sundance Film Festival ranging in size and purpose. This will require the designer to develop a cohesive system for scaling at different sizes and orientations.
Artifacts
Each of the final artifacts will be printed for the final critique. The poster will be printed at full size while the program, ticket, and badge will be printed using the provided mockup files.
Poster
This will be a general poster for the festival measuring 18x24”. Developing the poster will provide the direction for the other artifacts so a good portion of the schedule will be devoted to designing the poster. It must include the following elements:
The 8x11.3” publication will be a program guide for festival attendees highlighting films, speakers, and a schedule for the festival. You will design the cover and an inside spread for the program using this file and include the following information.
All of the required content from the poster(logo, title, dates, city, url, photography)
The text that will go on the two inside spreads is provided in this link.
Ticket
This will be a 6x2.75” ticket for entry into one of the films in the poster and/or program guide. It can be one or two-sided. Use the provided file and you must include the following info:
Sundance Film Festival 2019
Film title
Date and time of film
Seat
Price
Theater
Barcode
Festival Badge
The roughly 5.6x7.7” badge will provide access to a certain attendee and be mocked-up using the provided file and contain the following info:
Description
Artifacts