​​Premium A+ Training & Modules by MindfulGoods.co

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​Overview 

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​WHY Premium A+ Matters:

  • ​​Immersive Visuals: Tell your brand story like a pro with rich visuals and interactive multimedia. It's a visual feast that Basic A+ content can't match.
  • ​​Extra Modules: More is more! With up to 8 modules, you can dish out a comprehensive, irresistible product description.
  • ​​Video Integration: Bring your products to life with video content. It's a proven conversion booster.
  • ​​Interactive Features: Engage customers with fun features like comparison charts, expandable imagery carousels, and video galleries.
  • ​​SEO Boost: Richer content equals better SEO. Expect higher visibility and more clicks!
  • ​​Conversion Magic: With an engaging interface, Premium A+ content can double conversion rates within 30 days. It's like magic!
  • ​​Brand Storytelling: Let your creative juices flow! Premium A+ allows for enhanced storytelling, building a stronger brand identity.
  • ​​Mobile Magic: Your customers on-the-go will love you, as Premium A+ Content is optimized for a superior mobile experience.
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​A+ Data from our clients in 2023 to date:

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​​Average across all Mindful Goods clients: 
​​Range for Mindful Goods Clients: 
​​Brands upgrading from Basic to Premium A+ Content:
  • ​​Average Increase in Sessions: 59.8%  
  • ​​Average Increase in Orders: 67.04% 
  • ​​50% of clients have seen 47% - 181% increase in A+ sessions 
  • ​​66.66% of clients have seen 52% - 300% increase in sales from A+
  • ​​50% of clients see 40-300% increases in sales. 
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​WALKTHROUGH OF MODULES - WATCH THIS VIDEO FIRST

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​Premium A+ is now available to brand registered brands
​​To get access to this feature:
​​1) All of the ASINs in the brand catalog must contain published A+ Brand Story
​​2) Brands must have at least 15 A+ Content project submissions in "Approved" status within the past 12 months 
​​Note: We have tutorials to help clients get this unlocked here ​👉🏽​ https://mindfulgoods.co/brand-story-magic
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​When building Premium A+ think about these things:

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​​Questions
​​Carousel Ideas
​​Hotspot Ideas
  • ​​What banners can we add hotspots to?
  • ​​What banners can we make into a carousel?
  • ​​Is there a hero brand/product video we can use full width?
  • ​​Is there UGC or before/afters to use in a carousel? 
  • ​​Is there a family of products we could show in a carousel?
  • ​​Should we show the steps of use in a single banner or carousel?
  • ​​Our standard SEO Module not needed as most modules contain keywords in the alt text.
  • ​​Could this product benefit from having a Q&A module? (Confusion can be a conversion killer -IF there is a lot of questions for the product or confusion around use, we can design 1 less banner and recommend the client adds a Q&A module)
  • ​​Media mentions with quotes
  • ​​Benefits
  • ​​Assemply/How to Use in 3-4 Easy Steps
  • ​​Product-in-use transitioning to various locations/product variants
  • ​​UGC video or images [Premium Vid/Image Carousel allows for better story telling]
  • ​​Founder Story [Premium Vid/Image Carousel allows for better story telling]
  • ​​Transformations 
  • ​​Family of Product
  • ​​Combo Carousel - Product in Use, Ways to Use, Transformation
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  • ​​Product Benefits/Key Selling Points
  • ​​Ingredient Benefits
  • ​​Functionality or features 
  • ​​Call to action messaging hidden behind hotspots could be interesting
  • ​​Add testimonials to hotspots within UGC images
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​Premium A+ Examples:

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​​Examples from Video Above
​​Mindful Premium A+ Examples
​​Landing Page Inspirations
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​Best Practices & Recommended Module Layout for Premium A+ 

  • ​​Click images below to see dimensions
  • ​​Up to 7 modules can be used - we build 6 max and leave 1-2 for the clients to be able to add anything else they need, like a comparison grid which we do not build but recommend.
  • ​​While this is the recommended structure you can move module sequence for better story telling flow and depending on content that the client has or does not have.
  • ​​ALWAYS try to include at least 1 hotspot image & 2 carousels for engagement.
  • ​​NOTE: This is the general format for non-technical non electronic products, modules would change for brands that need heavier text display and SEO.
  • ​​The more carousels the more chances for engagement - see the carousel ideas above and consider using a carousel instead of any [Premium Full Image] if needed. 
  • ​​CLIENTS SHOULD ALWAYS use alt text provided behind each module/banner.
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​​Module
​​Dimensions
​​STORY BOARD
​​Content Suggestions
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​​Infographic 1: Brand Introduction
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​​Let's Get Acquainted: Start with an infographic that introduces your brand, grabs attention, and shows how your mission aligns with customers' needs.
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  • ​​ALWAYS introduce the brand with a strong USP or mission, such as "Welcome to [Brand Name]: Empowering [Audience] to [Achieve X].".
  • ​​Showcase important media logo or awards in the first or second banner if you have them
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  • ​​ Build all banners seamless scroll, landing page style top to bottom.
  • ​​Consider using banner 1 and 2 as 1 large hero image
  • ​​Consider adding logo if appropriate
  • ​​TRUST: If there are strong media mentions - this can swipe to carousel that featuring the mentions
  • ​​Consider using an image from the "Audience" category that represents a diverse group of people.
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​​Infographic 2: Unique Features and Benefits
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​​Stand Out from the Crowd and let video do the selling for you: Showcase the unique features and benefits of your product or share your brand story in a compelling way.
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  • ​​Use this video as the hero product/brand video
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  • ​​Design video cover to flow seamless through top and bottom banners
  • ​​If possible show "Close-ups" highlighting a specific feature or detail of the product.
  • ​​Add descriptive text overlays emphasizing the unique benefits
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​​Infographic 3: Transformation and Usability
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​​Real-Life Magic: Demonstrate how your product works its wonders in everyday situations, forging a connection with potential customers.
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  • ​​Incorporate an "In-use" image depicting a person using the product in a real-life scenario.
  • ​​Alternatively, what part of the product could use more explaining or highlighting? 
  • ​​Use text overlays inside the hotspot to showcase the transformation achieved by using the product, such as "Unlock Your Potential" or "Take Your [Activity] to the Next Level.”
  • ​​See hotspot recommendations above for more ideas
  • ​​Optional carousel can go here as well
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​​Infographic 4: Social Proof and Credibility
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​​Buzzworthy and Believable: Flaunt media mentions and positive reviews to establish trust and credibility among shoppers.
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  • ​​Product in use/different ways to use, etc
  • ​​See more carousel ideas above
  • ​​Include an image from the "Media Mentions" category, showcasing logos of reputable media outlets that have recommended the product.
  • ​​Add a text overlay highlighting the positive reviews, such as "As Featured in [Media Outlet]" or "Trusted and Praised by Experts.”
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​​Infographic 5: Versatility and Compatibility
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​​Fit for Any Adventure: Display your product being used in different settings to highlight its versatility and seamless integration into various lifestyles.
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  • ​​Utilize a "Location" image showcasing the product in different settings, such as on-the-go, kitchen, and gym.
  • ​​Add text overlays emphasizing the product's versatility and compatibility with various environments, like "Your Perfect Companion Anywhere" or "Adapts to Your Lifestyle.”
  • ​​See hotspot recommendations above for more ideas
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​​Infographic 6: UGC/Media Trust-building
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​​Happy Customers Speak: Boost trust and credibility with alternative testimonial images that indirectly convey positive experiences and reinforce your product's appeal.
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  • ​​Use UGC videos whenever possible and create custom covers 
  • ​​Include an "Alternative Social Media Mentions" with visuals that indirectly convey positive experiences or outcomes associated with the product.
  • ​​Add text overlays that look like Instagram comments summarizing the testimonials or highlighting customer satisfaction
​​ALWAYS ANCHOR WITH COMPARISON GRID
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​​Cross-sell & Compare the benefits of your various different products while also increasing conversion with the Add To Cart buttons inside this comparison table.
​​Client Note: We design 6 of the 7 modules and recommend that also clients who have additional products add a comparison grid to anchor their A+ content with a cross sell. We don’t add these for clients but clients can add any of these additional modules.
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​​Infographic 7: Call-to-Action and Offer
  • ​​Incorporate an "Upsell" or "Cross-sell" image displaying related products or special offers.
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  • ​​recommend current product and then other bestsellers
​​IF TECHNICAL or MORE SEO is Needed, swap a module above with one of these
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​​[300px x 225px min]
​​[300px x 225px min]
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​Recommended Modules

​​Client Note: We design 6 of the 7 modules and recommend that also clients who have additional products add a comparison grid to anchor their A+ content with a cross sell. We don’t add these for clients but clients can add any of these additional modules.
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​ALL PREMIUM A+ MODULES BELOW

​​(can be used on a case by case basis)
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