​​​đź“ť​ Penn Graphic Design Week 2 – Design Ideas and Systems

​​Marshall McLuhan – The Medium is the Message 

​​
 
​​
​​https://youtu.be/ImaH51F4HBw
​​
​​

​​Design Idea

​​If we look at our list from last week, we came up with the following working definition on what graphic design is:

​​
  • ​​Intentionality with decisions
  • ​​Understanding information and communicating messaging
  • ​​Expression of an idea or topic through specific aesthetic choices
  • ​​Using technology to communicate and produce something
  • ​​A visual abstraction of a thought
  • ​​Asking questions, solving problems
​​
​​We also all agreed that graphic design is not:
​​Just a tool (photoshop)
​​Just a facet of capitalism (branding, shopping things, ads)
​​One way of looking at things
​​
​​
​​

​​With these definitions in mind, let’s evaluate a few projects and evaluate their designs.

​​As we look at them let’s invite the questions:

  1. ​​What do you think the design idea is here?
  1. ​​Why does this look the way it does?
  1. ​​What parts of the design are stylistic and what parts are utilitarian?
  1. ​​How do you think the designer came up with this design?
  1. ​​How do the type, materials or interactions help communicate the concept?
​​
​​
​​
 
User-uploaded image: image.png
​​User-uploaded image: image.png
​​https://newyork.craigslist.org/
​​
​​
  • ​​Community feeling
  • ​​Hierarchy of the contents; exposing the contents
  • ​​Utilitarian - hyperlinks
  • ​​Yellow pages
  • ​​Old website, havent changed it much
​​
​​
​​
​​
​​
 
User-uploaded image: image.png
​​
​​Sara Cwynar, Rose Gold, 2017
​​Movie: https://vimeo.com/492218002
​​
​​
 
User-uploaded image: image.png
​​