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Penn Graphic Design Week 2 – Design Ideas and Systems
Marshall McLuhan – The Medium is the MessageÂ
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https://youtu.be/ImaH51F4HBw
Design Idea
If we look at our list from last week, we came up with the following working definition on what graphic design is:
Intentionality with decisions
Understanding information and communicating messaging
Expression of an idea or topic through specific aesthetic choices
Using technology to communicate and produce something
A visual abstraction of a thought
Asking questions, solving problems
We also all agreed that graphic design is not:
Just a tool
(photoshop)
Just a facet of capitalism
(branding,
shopping things, ads)
One way of looking at things
With these definitions in mind, let’s evaluate a few projects and evaluate their designs.
As we look at them let’s invite the questions:
What do you think the design idea is here?
Why does this look the way it does?
What parts of the design are stylistic and what parts are utilitarian?
How do you think the designer came up with this design?
How do the type, materials or interactions help communicate the concept?
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User-uploaded image: image.png
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https://newyork.craigslist.org/
Community feeling
Hierarchy of the contents; exposing the contents
Utilitarian - hyperlinks
Yellow pages
Old website, havent changed it much
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Sara Cwynar, Rose Gold, 2017
Movie:
https://vimeo.com/492218002
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Please turn on JavaScript to use Paper in all of its awesomeness. ^_^
Marshall McLuhan – The Medium is the MessageÂ
Design Idea
If we look at our list from last week, we came up with the following working definition on what graphic design is:
With these definitions in mind, let’s evaluate a few projects and evaluate their designs.
As we look at them let’s invite the questions: