​​NewsDeck: News Aggregation

​​Research

​​Users

​​People who are overwhelmed by the amount of information they are asked to consume on daily basis (ie Everybody?)

​​Competitors

​​
​​News Aggregators
​​Google News
​​Pros
  • ​​Allows users to set preferred and blocked sources.
  • ​​Users can add and remove tags and topics.
  • ​​Clean presentation.
​​Cons
  • ​​Requires active user involvement to tailor experience
  • ​​Can not clear items from your feed.
  • ​​Encourages consumption of more news not less.
​​
​​Apple News
​​Pros
  • ​​Allows you to follow topics and publications
​​Cons
  • ​​Not platform agnostic
  • ​​Bizarre Hierarchy 
  • ​​Limited organization options
​​
​​Flipboard
​​Pros
  • ​​Organization and search prevalent
  • ​​Consistent presentation of content
  • ​​Promotes engagement with content
​​Cons
  • ​​Limited management of sources and topics

​​Influences

​​Astro Mail Client
​​Astro makes very effective use of machine learning progressively enhance the user experience
​​
​​Inbox by Gmail
​​Inbox makes content more actionable and offers a goal oriented experience.
​​
​​Tinder
​​Forces users to interact with the content by concealing additional content until the current is acted upon
​​
​​Atom
​​Atom’s dark theme and vibrant splashes of color allow the interface to fade into the background and the content becomes the focus
​​
​​Quartz
​​The approach and focus of the experience changes between platforms. Also, it presents content as a conversation in which the user can either engage or move on.
​​

​​Opportunity 

​​To reduce the feeling of information overload for users by treating news more like mail, allowing user to manage their news feeds the way they would their inbox.