Mariners grew in attendance by 25% from 8,000 weekend visitors to 10,000 weekend visitors and we added a new weekend service time to accommodate the growth in fall 2019.
Original times
Sat 5p
Sun 9 & 11a
New times
Sat 5p
Sun 8:30, 10 & 11:30a
Results
These efforts got the word out to Mariners’ 28,000 members and ultimately led to an average of 2,500 people joining us at each service.
2. Strategy
Description
Method
Frequency
Audience
Owner
Bulletin announcement
Print
Month leading up to campaign
Social vids, incentives, and other posts
Social
Bi-weekly
Social audience
Social and Story Team
Newsletter videos
Vimeo/Newsletter
Weekly
Newsletter audience
Story Team
Campus Signs
Print
Month leading up to campaign
Everyone attending Mariners
Designers and PM
Devotional Emails
3. Execution
3.1 Bulletin Announcement
3.2 Instagram & Other Social
I wrote the scripts and social copy for these social vids
To encourage people to choose a new service time, I worked with the social team to develop a Buzzfeed Style Quiz.
We posted this quiz on our social channels and newsletter to help people find the perfect service time in a fun and engaging way.
Result
Our newsletter with the quiz received a 34.3% open rate which is 13% higher than the industry standard. Out of the 7,287 people who opened it, 1,408 people took the quiz which resulted in 5% CTR.
1. Intro
Results
2. Strategy
3. Execution
3.1 Bulletin Announcement
3.2 Instagram & Other Social
3.3 Incentives on Instagram
3.4 Quiz for Social and Newsletter