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Most Important DM Feasibility Questions

This is a documentation of masterclass session that we have with experts in Digital Marketing.

Goals:

Please observe this masterclass lesson and learn best practices

Date	Record	Profile	Questions	Comments
Jun 13th			How was the digital marketing scope at Stay Alfre What was your focused audience for Stay Alfred? Supply or demand? What kind of paid media that Stay Alfred used to attract the targeted audience? What was your strategy on using the paid media? How impactful was the paid media? What is your approach of the messaging? What was the most impactful channel for paid media did Stay Alfred use and why? How do you define the SEO strategy of Stay Alfred? What kind of strategies that you use to get backlinks from SEO? How would you prioritize your top 3 strategies to get backlinks? How would you time these to achieve the most impact? What is the time frame between action & result? What do you think that we must avoid when using SEO? What are common beginner mistakes you’ve noticed in SEO work? What was the most powerful keyword that you manage to create with Stay Alfred? Tell us a journey of how you developed a successful keyword SERP Understanding the process If you had 100k of marketing budget, and 5 team allocations. How would you achieve the most impact for online marketing? How would you build your team? How would you spend your budget? What do you think is the most impactful content campaign that you managed at Stay Alfred? How did you maintain engagement with your social media’s audience? What are successful cases? What are clear failed cases? What are best practices? What do you think is the most impactful channel for social media at VR Industry? Why? What do you think is an “always success” content strategy? What do you think of a good campaign strategy? What was the scope of work that DM did on the expansion to Europe? & when did it get implemented? thecovebali.com Rossella - contilongo@mac.com enleaf.com/blog	Adam: Fun time at Stay Alfred Most competitors are also out of business 4 years at Stay Alfred Started as overall director Started small → Grew significantly Like having a marketing agency inside the company Pro/Cons: focus vs broader goals Focusing on SEO Developed training Content team collaboratioon Goal: Maximum visibility Paperclip marketing strategy Went from Reluctancy on web marketing & define KPIs Enjoys the growth process Things can grow quite quickly Timing & right cards Comes to the budget Whenever the resources are a necessity Depends on the market Don’t hire a huge workforce that does nothing Revenue Investors fund growth “Figure out if you’re a growth company or lifestyle company” Growth: grow, grow, grow Lifestyle: comfortable with the work & conditions. Budget: Time/People Mixed approach, a few people work on a few areas 3 areas of focus Paid advertising - search, display, SM ads SEO - content creation Basic online presence - website administration Markets Less westernized - earns faster returns Less competitive Business perspective Marketing savvy SEO Strategy: SE Ranking - Ask Adam for the webinar The entire training process at Stay Alfred Work with content writers to write for the Web Keys to the kingdom