Licence to Chill: Campaign Assets

Please help us raise awareness of how fishing licences benefit the sport we love


2024

We want to work together with organisations across the angling community to help encourage more people to buy their fishing licence by using free resources that have been developed by the Environment Agency. These resources can be used on your social channels, website, or within your premises and will help to raise awareness of the need for a fishing licence and the benefits it brings to the sport we love.

By supporting the campaign, you’ll be helping your customers understand how to fish legally, as well as supporting the Environment Agency to raise essential funds to support fisheries improvement projects across England.

This paper is divided into 7 sections:

Many thanks,
The Environment Agency Team

Downloading Digital Assets


Otherwise use the individual links below each image in the sections that follow.

Please note that these assets are updated periodically (in line with the latest government guidance). Please make sure you always return to this page and download a new version of the content you want to use each time, rather than storing it on your local drive and reusing. 


Get back to your happy place

Social Media Statics

These square image files are perfect for X, Facebook and Instagram. 

16 x 9 images

Suggested Social Media Copy


  • Misty mornings, baiting up, bacon butties and time with your mates. Missed all this? Get back to your happy place with a fishing licence [UTM LINK]
  • Protect the environment and fish legally and responsibly with a fishing licence. Give back to angling, buy a fishing licence today. [UTM LINK]
  • Get your licence today and enjoy a great day’s fishing with your mates. [UTM LINK]