Licence to Chill: Campaign Assets

Please help us raise awareness of how fishing licences benefit the sport we love


2022

We want to work together with organisations across the angling community to help encourage more people to buy their fishing licence by using free resources that have been developed by the Environment Agency. These resources can be used on your social channels, website, or within your premises and will help to raise awareness of the need for a fishing licence and the benefits it brings to the sport we love.

By supporting the campaign, you’ll be helping your customers understand how to fish legally, as well as supporting the Environment Agency to raise essential funds to support fisheries improvement projects across England.

This paper is divided into 2 sections:

  1. New Licence Content
  • a. Teaser Assets
  • b. Teaser Copy
  • c. Launch Assets
  • d. Launch Copy
  1. Don’t let it get away Assets
  1. Social media statics
  1. Social media animations
  1. Web banners
  1. Digital screens
  1. Posters and flyers
  1. Email signature
  1. Licence to Chill Assets
  1. Social media statics
  1. Social media animations
  1. Web banners
  1. Digital screens
  1. Posters and flyers
  1. Fishing licence pricing posters and email signature 
  1. Key Messages

Many thanks,
The Environment Agency Team

Downloading Digital Assets

Link to download all social assets:  https://www.dropbox.com/t/01LqhJeV0u59fGHN 
Otherwise use the individual links below each image in the sections that follow.

Please note that these assets are updated periodically (in line with the latest government guidance). Please make sure you always return to this page and download a new version of the content you want to use each time, rather than storing it on your local drive and reusing. 


New Licence Content

Social Media Assets for the new licence

These image files are perfect for Twitter, Facebook and Instagram. 
Click here to download: https://www.dropbox.com/t/Dsco19W8um1x9CVx