​​​📈​ LSHOF 2020-2021 Campaign Review 
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​​​🟢​ Total EventBrite Revenue From June Events: $15,415.00

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​​​🟢​ Total EventBrite Revenue From August Events: $8,812.62

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​​​🟢​ TOTAL REVENUE OF BOTH EVENTS COMBINED: $24,227.62

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​​​🔴​ TOTAL AD SPEND OF BOTH EVENTS COMBINED: $2,271.50 

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​​​🔴​ Total Owed to Kooky Creative for Management: $2,728.50

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​​​🟢​ NET INCOME (Eventbrite - Ad Spend - Kooky Creative Payment):  $19,227.62 

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​​Ad Stats: 

​​Impressions: 264,237 

  • ​​Average Cost per 1,000 Impressions: $8.62 

​​Reach: 107,871

​​Link Clicks: 4,100

  • ​​Average Cost per Click: $0.56  
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​​Total Tickets Sold on EventBrite (& Emails Collected): 279

​​Total Spent on Ads: $2,271.50 

  • ​​Total Owed to Kooky Creative for Management: $2,728.50
  • ​​Before campaign, we agreed on $5k budget between June and August events to be allocated to both ads and compensation. 
  • ​​$5,000-$2,271.50= 

​​Video Views From Ads: 33,036 

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​​Overall Social Metrics During Campaign: 

  • ​​Post Shares: +197 
  • ​​Post Engagement: +39,614
  • ​​Page Likes: +265
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​​The lowest Cost Per Purchase we got from ads is $36.54 
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​​Eventbrite Ticket Review: 

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​​June Events 

​​August Events 

​​Welcome Reception 
​​56 tickets claimed 
​​43 ticketsÂ