📈 LSHOF 2020-2021 Campaign Review 


🟢 Total EventBrite Revenue From June Events: $15,415.00


🟢 Total EventBrite Revenue From August Events: $8,812.62


🟢 TOTAL REVENUE OF BOTH EVENTS COMBINED: $24,227.62


🔴 TOTAL AD SPEND OF BOTH EVENTS COMBINED: $2,271.50 


🔴 Total Owed to Kooky Creative for Management: $2,728.50


🟢 NET INCOME (Eventbrite - Ad Spend - Kooky Creative Payment):  $19,227.62 







 

Ad Stats: 

Impressions: 264,237 

  • Average Cost per 1,000 Impressions: $8.62 

Reach: 107,871

Link Clicks: 4,100

  • Average Cost per Click: $0.56  

Total Tickets Sold on EventBrite (& Emails Collected): 279

Total Spent on Ads: $2,271.50 

  • Total Owed to Kooky Creative for Management: $2,728.50
  • Before campaign, we agreed on $5k budget between June and August events to be allocated to both ads and compensation. 
  • $5,000-$2,271.50= 

Video Views From Ads: 33,036 


Overall Social Metrics During Campaign: 

  • Post Shares: +197 
  • Post Engagement: +39,614
  • Page Likes: +265

The lowest Cost Per Purchase we got from ads is $36.54 

 



Eventbrite Ticket Review: 


June Events 

August Events 

Welcome Reception 
56 tickets claimed 
43 tickets