​​​🐱​ Koha // Shredded Survey

​​Creative Brief

  • ​​Objective: { Why are we doing this? What do we hope to accomplish? }
  • ​​Audience: { Describe them briefly and give key demographic information, persona if available }
  • ​​Segmentation: { How is this group defined? }
  • ​​Success Metrics: { How will the success of the design be measured? i.e. opens, click through rate, conversions }
  • ​​Benchmarks: { Measurable goal? i.e. specific amount of revenue, shipments, offer claims }
  • ​​Priority: { How important is this project compared to initiatives? }
  • ​​Stakeholders: { Who is involved in this project? }
  • ​​From Name: 
  • ​​From Address:
  • ​​Reply-to Address:
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​​Workflow

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User-uploaded image: Shredded+Survey.png
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​​Email Mockups

  • ​​Email 1
  • ​​Subject Line: We’re all ears for feedback on your Koha cat food order
  • ​​Pre-header: We’d love to hear from you and by you we mean your cat
  • ​​Call-to-action(s) and hyperlinks: 
  • ​​Segmentation: Follow up to Shredded Recipes campaign; delivered to shredded one-time customers
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User-uploaded image: feedback.png
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  • ​​Email 2A
  • ​​Subject Line: We want to hear from you(r cat)
  • ​​Pre-header: We'd love to hear your story but, we mostly want to see pictures of your cat.
  • ​​Call-to-action(s) and hyperlinks: Share my Story → http://www.
  • ​​Segmentation: Clicked Devoured it CTA in Shredded Feedback email
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User-uploaded image: review.png
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  • ​​Email 2B
  • ​​Subject Line: ​🙀​ Picky eater? Your cat has options!
  • ​​Pre-header: We know cats have discerning taste, it’s OK — Koha offers various recipes and textures
  • ​​Call-to-action(s) and hyperlinks: Discover your cat’s favorite → http://www.
  • ​​Segmentation: Clicked Enjoyed some flavors CTA in Shredded Feedback email
  • ​​Email 2C
  • ​​Subject Line: ​🙀​ Picky eater? Your cat has options!
  • ​​Pre-header: We know cats have discerning taste, it’s OK — Koha offers various recipes and textures
  • ​​Call-to-action(s) and hyperlinks: Discover your cat’s favorite → http://www.
  • ​​Segmentation: Clicked Did not care for it CTA in Shredded Feedback email
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User-uploaded image: options.png
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  • ​​Email 2D
  • ​​Subject Line: ​🚨​ Reminder: Give Your Cat A Taste of Koha Shredded
  • ​​Pre-header: It’s sitting in your pantry… they’ve been sniffing around it…
  • ​​Call-to-action(s) and hyperlinks: Share my cat’s story → http://www.
  • ​​Segmentation: Clicked Cat has not tried it CTA in Shredded Feedback email
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User-uploaded image: try.png
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