Junk Mail Final Critique

Please save your final presentation to our google drive at the start of class. Please also save your individual assets into one folder with your name on it.


Order

Session 1 – 10am to 12pm with Jake Pfahl
  1. Jon Lewis (1R: Annie, Notetaker: Lauren C)
  1. Annie Cheng (1R: Lauren C, Notetaker: Jina)
  1. Lauren Cuzzola (1R: Jina, Notetaker: Justin)
  1. Jina Park (1R: Justin, Notetaker: Esra)
  1. Justin Yu (1R: Esra, Notetaker: Tiny)
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Session 2 – 1pm to 3pm with Elizabeth Goodspeed
  1. Esra Kara (1R: Tiny, Notetaker: Lauren K.)
  1. Tierney Robinson (1R: Lauren K., Notetaker: Julia)
  1. Lauren Krasnoff (1R: Julia, Notetaker: Marta)
  1. Yeowon Choi (1R: Jon, Notetaker: Annie)
  1. Julia Nowak (1R: Marta, Notetaker: Yeowon)
  1. Marta Lystvak (1R: Yeowon, Notetaker: Jon)



Please take notes below


Jon

  • Executed idea well and executed it well using just emojis 
  • “Humorous in a dark way”
  • Used different image content 
  • Connected everything by basing everything off one of the desktop screenshot
  • Wanted typography to be clear and assertive 
  • Abstraction of copy right- different tabs and google searches that relate to topic (desktop screenshot)
  • Some images could be bigger in the slide presentation
  • Caption texts could be smaller
  • Image making techniques and abstraction could be talked about first during presentation 
  • Used images pulled from internet similar to junk mail
  • Layout of actual junk mail could have been used more or incorporated within presentation

Annie

-Good job with the connection with all of them, using dark humor
-At the end, incorporate all to make a connection with the rest and the car
-Abstracting this junk mail into a horror story feels very interesting and creepy
-Pushing that and your reaction to it was a good move
-Felt like the project could’ve been better if you presented in a way where it was your own take on it rather than checking off from the checklist.
-Could’ve had a different title than junk mail. 
-For 3D mockup, the rendering has a scoobydoo truck but felt you could’ve pushed this horror further. Making the background red or saturated. 
-Anime one seemed odd because it was bringing a secondary element.
-Each piece seemed to not be all the same concept.
-Was a strong connection with anime and intentional between innocence and nature of content
-Van was successful and straightforward mockup and relevant to content
-Focusing and choosing the aesthetic of it being scary and pushing that forward