​​InstaOffice Content Strategy 
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​​Credentials 

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​​Website
​​Username
​​Password
​​ContentMart
​​ankur@instaoffice.in
​​c0nt3ntmart@1nsta0ff1c3
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​​The breakup

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​​Campaign
​​Posting Frequency
​​Person Responsible
​​BuzzFeed kind of articles
​​2/week 
​​Give it out on contentmart right now and then try and hire people from there 
​​Product Updates 
​​once every 2 weeks
​​Sakshi
​​Customer stories
​​Once every 2 weeks
​​Sakshi
​​Interview for InstaOffice Classroom
​​once every 2 weeks
​​Need to find a resource for this 
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​​Emails - Customer interaction emails 
​​Once in a week  
​​Need to find a resource for this 
​​Emails - Cold emails 
​​Twice in a week
​​Need to find a resource for this
​​Emails - Newsletter, event updates 
​​Once in a week 
​​Need to find a resource for this 
​​Property Data 
​​Once in 2 weeks 
​​Need to find a resource for this 
​​Website Content 
​​once every 2 weeks 
​​Need to find a resource for this 
​​Team blog 
​​once every 2 weeks 
​​The team members should write about this 
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​​Our Blog

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​​How to find the topics to write on ? 
​​Check out the Blog Post Topics sheet under the main content strategy sheet. All the topics are graded on a number of parameters.
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​​Source
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​​ Google analytics
  • ​​search term report on
  • ​​GA demographics dashboard 
​​http://buzzsumo.com/
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​​http://alltop.com/
​​Feedly
​​All major blogs and people are there. 
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​​How to shortlist the topics ? 
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​​Difficulty
​​How much effort is required to get the article done
​​SEO score
​​Is the blog post topic aligned to keywords related to website
​​Virality Score
​​how big is the target demographic size
​​Relevance score
​​how relevant is the content with our business 
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​​Promoting an article 

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  • ​​Find influencers 
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