InstaOffice Content Strategy 

Credentials 


Website
Username
Password
ContentMart
ankur@instaoffice.in
c0nt3ntmart@1nsta0ff1c3

The breakup


Campaign
Posting Frequency
Person Responsible
BuzzFeed kind of articles
2/week 
Give it out on contentmart right now and then try and hire people from there 
Product Updates 
once every 2 weeks
Sakshi
Customer stories
Once every 2 weeks
Sakshi
Interview for InstaOffice Classroom
once every 2 weeks
Need to find a resource for this 

Emails - Customer interaction emails 
Once in a week  
Need to find a resource for this 
Emails - Cold emails 
Twice in a week
Need to find a resource for this
Emails - Newsletter, event updates 
Once in a week 
Need to find a resource for this 
Property Data 
Once in 2 weeks 
Need to find a resource for this 
Website Content 
once every 2 weeks 
Need to find a resource for this 
Team blog 
once every 2 weeks 
The team members should write about this 

Our Blog

 

How to find the topics to write on ? 
Check out the Blog Post Topics sheet under the main content strategy sheet. All the topics are graded on a number of parameters.
Source

 Google analytics
  • search term report on
  • GA demographics dashboard 

Feedly
All major blogs and people are there

How to shortlist the topics ? 
Difficulty
How much effort is required to get the article done
SEO score
Is the blog post topic aligned to keywords related to website
Virality Score
how big is the target demographic size
Relevance score
how relevant is the content with our business 

Promoting an article 

 
  • Find influencers