This simple 3-step guide will help you create a stand-out product insert that complies with Amazon’s terms of service. Response rates on inserts are generally less than 5% but they are a best practice to encourage brand loyalty add incremental growth depending on your brand goals.
WHAT IS INCLUDED
We can strategize and provide feedback on this document as part of any retained services.
To get our feedback:
Fill in the sections below
Add any notes to the sidebars.
Email Daniela once complete and she will hop into the doc and help you flush out the details.
DESIGN
If you need help with design, we do offer design services. We charge $699 for non-clients and $299 to our launch clients. You are responsible for printing and shipping to manufacturer to Diane on our team, if using our services for Prep & Ship.
STEP 1 | GOALS
GOALS - Pick 1 goal for each side of your insert
Ask for Reviews(we recommend this for launch until 15 reviews are achieved)
Provide Curriculum or Resources
Educate on Value or Usage or Brand Story
Offer Warranty - great for email collection
Social Promotion
Cross Sell - great if you have more products
Surprise & Delight - provide surprise samples of any minis
Customer Service
SIZE - Choose a preferred size if we will be designing your inserts.
Business Card(not recommended unless you have a very small product)
4x6
5x7
Folded brochure 4x4~
Other
STEP 2 | BEST PRACTICES
NEVER
No bribing for reviews
No driving people away from Amazon
Do not use Generic copy like the example below.
Never mention discounts and reviews on the same insert
Have more than 2 call-to-actions
There is nothing personal about this and over 60% of businesses on Amazon can call themselves small businesses so there is nothing special about that.
ALWAYS
Tell your brand story when possible and be authentically you
Communicate directly with your niche audience
Focus on main brand goals(see above) to intended drive actions
Include graphics that are personal and grab attention
INSERT
STEP 1 | GOALS
STEP 2 | BEST PRACTICES
NEVER
ALWAYS