Responsibilities: Persona creation, paper prototyping, user testing
Work Credit: Mariana Spagnuolo - illustrations creation for final iteration final prototype, Persona data synthesis and heuristic evaluation Fran Jordan - Video Recording & Prototype creation for iteration 4
Year: 2016
The final paper prototype with its contextual navigation
The Challenge
We had four weeks ideate, prototype and iterate on a new concept for Ikea iPad app. It was my first group project on the UXD course, and our first opportunity to flex our UX muscles 💪
Defining our users
In order to keep our own assumptions out of the design process we developed user personas.
We grouped behaviour and demographic patterns to help identify different personas to create
We created our personas from through a mix of various quantitive and qualitative research methods.
Our two personas that keep us focused through out the design of the paper prototype.
Brainstorming & Ideation.
Now that we had our personas refined and visualised, we came with as many solutions as possible so that we could go prototype. We went for quantity here so we used various design methods from the designkit.org help up us come up with a wide array of ideas in a short space of time.
Crazy 8's was a fun exercise to come up different solutions lightening quick. Once we individual got through our Crazy 8 we used dot voting method to decide on which ideas should be explore further.
We used the storyboarding method to quickly map out each screen of the user journey to make sure we hadn't missed anything. Being able to have this as quick sanity check when we were making the physical prototype when hugely beneficial towards the end!
Prototyping
I put together our first prototype iteration in the first week of the project. Despite, a lot of the journeys and screens dramatically changed from the final prototype, the general concept for the product remained the same.
I designed the prototype around the concept of bringing the showroom experience in-store shopping to the user in their homes. An immersive product experience would be essential for the user to want to use the app.
I used storyboards so we could figure out the user flows of full features before took it full to paper prototype.
I started to prototype by thinking of what the initial experience for the user look like. I settled on have a extremely simple home screen with a very small amount of options.
The beauty of paper prototyping is that you can figure something out in only a couple of minutes with out too much invested in it. I think we threw this one out after 30 minutes!
User Testing
As a team to carried 6 users tests with participants. It quickly became apparent that some elements of our app worked better then others.
Welcome Screen
After testing our second iteration of the prototype we identified the need for a better initial screen. We agreed a clearer call to action would be most effective in on-boarding the user to ease them into the app.
The Challenge
Defining our users
Brainstorming & Ideation.
Prototyping
User Testing
Welcome Screen