Product Hunt is one of the biggest communities where new tech products are launched first.
If you’re looking for an online tool or service, this is the place you’ll find the best ones.
The community members are mainly startup founders, entrepreneurs, marketers, designers and tech people, in general.
Everyday, people from the Product Hunt community submit(hunt) new products—they’re called“hunters.” Then the community members upvote those products they like.
The products with the most upvotes are the ones the most people see, and therefore sign up to.
Some important factors that affect your product’s ranking in the day are:
the number of upvotes
how fast you’re getting the upvotes(velocity)
number of comments
Benefits
It’s a great marketing channel if you want to:
build brand awareness
acquire new users and customers without spending any marketing budget
get connected with investors
get featured on tech blogs and podcasts
How we did it for Viral Loops
Here is the Product Hunt launch I’m talking about:
#1We made sure that our landing page(and our branding, overall), was Product Hunt friendly. What does‘Product Hunt friendly’ mean? The top performing products in Product Hunt are the ones that use cool and startup-like design.
There’s one simple question that could help you understand if your website’s design fits this profile:
Would you put an emoji on your page title? In case your answer is‘hell no’, you should probably reconsider your design. 😃
We try to keep our branding in uber cool mode, full of happy colors and emojis we love. We took the extra mile and we built a dedicated landing page for this particular offer called‘Viral Loops for Startups’, so we could draw the attention of Product Hunt’s audience.
#2 We tried and found 1 of the Top 3 hunters, that accepted our request to submit our product.
What Product Hunt is
Benefits
How we did it for Viral Loops