Hate is a Virus
Momentous times makes great leaders. And immediate response matters. This is why PVF focuses on finding great people and acting quickly. Tammy Cho and Michelle K. Hanabusa came to us in April, a year ago, because they were seeing a rise in hate crimes against Asian American and Pacific Islanders (AAPI) due to the pandemic. They wanted to do something about it. We knew Tammy from working together with our ‘nonprofit as a service’ model for Better Brave in the #metoo movement. We already knew the quality of her leadership so when they approached us with the idea for Hate is a Virus to raise $1M for the Black, Indigenous, People of Color (BIPOC) community organizations across the nation, it may have seemed unattainable and impractical to most people but we backed them immediately. PVF’s partnership allowed Hate is a Virus to be up and going and fundraising in under a week. As the awareness of hate crimes against AAPI came to the cultural forefront, Hate is a Virus crafted a compelling campaign across all the social media platforms. They marshaled artists, musicians, and creators into the cause. We joined them in activism on the audio social network app Clubhouse. They are nearly at their $1M goal and have been a prime mover in this movement.
PVF is a philanthropic first responder by being there for others first. As with Hate is a Virus it is; The right cause. The right time. The right leaders.