List external resources, team members, groups, channels, orgs, etc, that are involved. Note who owns which parts of the top-to-bottom funnel and ensure there are no gaps. You need to be able to run, join forces at all levels!
Channel Name
Channel Owner
Channel Partners
North Star Metric(NSM)
Reflection of value delivered to the customer(aka not revenue).
Growth Opportunity(GO)
Find this through data(for general insights / what) and qualitative research(for specific insights / why how). Organize around the NSM.
Key Objective(KO)
Define these based on specific(keep scope narrow but not one-dimensional) key objectives. Example: Tests range from 2 - 8 weeks. Organize around the GO.
Process
Analyze, ideate, prioritize, and test around the KO.
Tests
Ping tests first:Try something you’ve never done before; test to discover how a thing works. A/B test the ping results:Learn a better way to do the thing. Test to optimize how the thing(from the ping) works.
Channels
North Star Metric (NSM)
Growth Opportunity (GO)
Key Objective (KO)
Process
Tests