With the uncertainty around foreign travel, 4 out of 5 people are expected to take a break in the UK, flocking to the beaches, lakes and rivers. The Great British Staycation campaign, aims to build awareness with the public of the actions they can take to protect and improve water quality.
Below you’ll find all the materials you need to support and promote the Great British Staycation #WaterWarriors campaign. You can use these on your social media channels and your websites, in your newsletters and other customer communications.
Many thanks,
Defra Digital Team
In this toolkit you will find:
Social media statics and suggested post copy
Videos for social media and suggested post copy
Poster
Template article and copy for campaign supporters
Messaging on littering and Countryside Code
Please note that these assets are updated periodically by the digital team to ensure they are up to date so please make sure you always return to this page and download a new version of the video you want to use each time, rather than storing it on your local drive and reusing.
Partner Toolkit
July 2021
Social media assets: Statics
Individual statics - post copy:
Dog poo:
Fats, Oils and Grease:
Bathing season: